---
title: American Express Insider Monique Herena Sold $11.7M in AXP Stock at Rising Prices
type: news
slug: american-express-herena-12-million-career-insider-sales
canonical_url: https://13finsight.com/news/american-express-herena-12-million-career-insider-sales
published_at: 2026-03-01T18:18:16.068Z
updated_at: 2026-03-01T18:18:26.946Z
author: Alex Rivera
author_title: Breaking News Editor
author_url: https://13finsight.com/authors/alex-rivera
word_count: 267
locale: en
source: 13F Insight
---

# American Express Insider Monique Herena Sold $11.7M in AXP Stock at Rising Prices

> Monique Herena of American Express sold $11.7M across 45 transactions, with each successive sale at higher prices — $152 to $287 to $326 — capturing AXP's multi-year rally.

Monique Herena, an insider at American Express (AXP), has sold $11.7 million across 45 insider transactions with zero purchases. Her selling captures AXP's multi-year rally: $152/share in 2023, $208 in 2024, $287 in late 2024, and $326 in September 2025. The Numbers MetricValue Career Sell Value$11.7M Career Buy Value$0 Total Transactions45 Last Transaction2026-02-01 Shares Remaining12,266 Recent Activity DateTypeSharesPriceEst. Value 2025-09-03Sell8,695$325.8800$2.8M 2024-11-07Sell1,300$287.7000$374K 2024-02-08Sell11,242$208.4100$2.3M 2023-05-19Sell22,841$152.8400$3.5M Herena's September 2025 sale of 8,695 shares at $325.88 was her largest single-transaction yield at $2.8M. The ascending price trajectory across each annual sale shows her 10b5-1 plan executing through a period of exceptional stock performance. With 12,266 shares remaining (~$4M), she's reduced but not eliminated her AXP exposure. What It Means Herena's selling at $152→$208→$287→$326 is a case study in how 10b5-1 plans benefit from strong stock performance. Each sale was executed at progressively higher prices, yet the steady selling pace suggests time-based rather than price-based triggers. The $11.7M career total across just 45 transactions indicates larger, less frequent block sales compared to the rapid-fire pattern seen at other companies. For American Express investors, Herena's 12,266 remaining shares contrasts with colleague Douglas Buckminster's complete exit to zero. Two different insiders, two different retention levels — but both net sellers. AXP's premium card strategy and affluent consumer base continue to drive results, though insiders are clearly choosing to diversify away from concentrated positions. What to Watch Whether Herena's next sale continues the rising-price trajectory above $326 American Express Q1 2026 card spending and credit quality metrics Comparison between Herena's retained position vs other AXP insiders Any new equity grants that replenish her sellable position

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Source: 13F Insight — https://13finsight.com/news/american-express-herena-12-million-career-insider-sales
Author: Alex Rivera — https://13finsight.com/authors/alex-rivera
Last updated: 2026-03-01T18:18:26.946Z