---
title: Lululemon Insider Celeste Burgoyne Has Sold $39.9M in LULU Stock Over 171 Transactions
type: news
slug: lululemon-burgoyne-40-million-career-insider-sales
canonical_url: https://13finsight.com/news/lululemon-burgoyne-40-million-career-insider-sales
published_at: 2026-03-01T18:09:45.242Z
updated_at: 2026-03-01T18:09:56.442Z
author: Alex Rivera
author_title: Breaking News Editor
author_url: https://13finsight.com/authors/alex-rivera
word_count: 274
locale: en
source: 13F Insight
---

# Lululemon Insider Celeste Burgoyne Has Sold $39.9M in LULU Stock Over 171 Transactions

> Celeste Burgoyne of lululemon has sold $39.9M across 171 insider transactions. December 2025 sales of $2.8M at ~$204/share came after the stock fell 50% from its 2023 highs.

Celeste Burgoyne, an insider at lululemon athletica (LULU), has sold $39.9 million in company stock across 171 transactions with zero career purchases. Her December 2025 sales totaling $2.8M at ~$204/share came after LULU dropped over 50% from its 2023 peak above $500. The Numbers MetricValue Career Sell Value$39.9M Career Buy Value$0 Total Transactions171 Last Transaction2026-02-01 Shares Remaining5,318 Recent Activity DateTypeSharesPriceEst. Value 2025-12-16Sell11,605$204.0800$2.4M 2025-12-16Sell1,906$203.4800$388K 2025-03-31Exercise9,286N/A$0 2025-03-31Exercise9,286N/A$0 Burgoyne's December 2025 selling at ~$204 is notable because it occurred well below lululemon's all-time highs. The 13,511 shares sold in two transactions suggest a planned disposition rather than panic selling. Her remaining 5,318 shares represent a modest position for a longtime insider at a $25B+ athletic apparel company. What It Means Burgoyne's $39.9M in career sales spans lululemon's transformation from a premium yoga brand into a global athletic apparel powerhouse. With 171 transactions and zero purchases, the pattern is pure compensation monetization. The December 2025 sales at ~$204 — roughly 60% below the 2023 peak — suggest her selling is time-driven rather than price-driven. For LULU investors, the remaining 5,318 shares (~$1.1M at current prices) represents minimal skin in the game for a senior insider. Lululemon faces headwinds from slowing North American growth and intensifying competition from Alo Yoga and Vuori. An insider steadily reducing their position during a prolonged stock decline adds to the cautious signal, even if the selling is pre-programmed. What to Watch Whether Burgoyne continues selling her remaining 5,318-share position in 2026 Lululemon's international expansion metrics, particularly China growth rates Q4 2025 earnings and management guidance for comparable store sales Other LULU insiders' activity — is Burgoyne alone in selling at these depressed levels?

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Source: 13F Insight — https://13finsight.com/news/lululemon-burgoyne-40-million-career-insider-sales
Author: Alex Rivera — https://13finsight.com/authors/alex-rivera
Last updated: 2026-03-01T18:09:56.442Z