---
title: "All Seven Peloton C-Suite Insiders Sell PTON Stock at $4 — CEO, CFO, COO, CPO All Exit Shares"
type: news
slug: peloton-7-insiders-sell-pton-stock-at-4-dollars-ceo-cfo-all-selling-feb-2026
canonical_url: https://13finsight.com/news/peloton-7-insiders-sell-pton-stock-at-4-dollars-ceo-cfo-all-selling-feb-2026
published_at: 2026-02-28T20:27:06.093Z
updated_at: 2026-02-28T20:27:07.034Z
author: Alex Rivera
author_title: Breaking News Editor
author_url: https://13finsight.com/authors/alex-rivera
word_count: 471
locale: en
source: 13F Insight
---

# All Seven Peloton C-Suite Insiders Sell PTON Stock at $4 — CEO, CFO, COO, CPO All Exit Shares

> Seven Peloton executives including CEO Peter Stern sold PTON shares on the same day at ~$4.15 per share. CFO Coddington led at $994K while the total reached $2.4M.

Seven Peloton Interactive executives — spanning CEO, CFO, COO, CPO, CCO, CAO, and Chief Commercial Officer — all sold PTON stock on the same day at approximately $4.14-$4.31 per share. The combined proceeds of $2.4 million are modest, but the message is loud: when every C-suite leader sells a $4 stock simultaneously, it's worth paying attention. All Seven Sold on Feb 17 Insider Title Value Shares After Career Sales Elizabeth Coddington Chief Financial Officer $994K 346,535 $12.5M Jennifer Cotter Chief Content Officer $520K 254,766 $15.8M Dion Sanders Chief Commercial Officer $365K 146,844 $6.9M Nick Caldwell Chief Product Officer $210K 807,847 $7.4M Saqib Baig Chief Accounting Officer $153K 214,059 $2.8M Peter Stern President & CEO $130K 344,812 $30.2M Charles Kirol Chief Operating Officer $27K 88,408 $0.8M Total: 7 insiders $2.40M A $4 Stock with a $30M CEO The most jarring detail isn't what CEO Peter Stern sold — it's what he's already sold. With $30.2 million in career insider sales, Stern has monetized an enormous amount of Peloton equity. His $130K sale on Feb 17 (31,461 shares at $4.14) is a rounding error compared to his career total, but it signals that even at $4 per share, the CEO is a net seller. Stern retains 344,812 shares worth approximately $1.4 million — less than 5% of what he's already sold over his career. CFO Coddington: Largest Seller at $994K Elizabeth Coddington sold 238,013 shares — by far the largest block — collecting $994K. With $12.5M in career sales, the CFO has been one of Peloton's most active insider sellers. She retains 346,535 shares (~$1.4M), significantly less than her cumulative sales. The $4 Stock Paradox Peloton's stock is down over 95% from its pandemic highs near $170. At $4 per share, many investors might expect insiders to be buying — or at minimum, holding. Instead, all seven C-suite executives chose to sell. Consider the career context: CEO Stern: $30.2M career sales vs $1.4M current position CCO Cotter: $15.8M career sales vs $1.1M current position CFO Coddington: $12.5M career sales vs $1.4M current position CPO Caldwell: $7.4M career sales vs $3.4M current position CCO Sanders: $6.9M career sales vs $0.6M current position Every single executive has sold multiples of their current holdings value. The collective message: Peloton's leadership has been systematically monetizing equity throughout the stock's decline. Why This Matters On its own, $2.4 million in insider selling is trivial. But the 100% participation rate at a $4 stock is the story. When seven of seven C-suite leaders sell simultaneously — even modest amounts — at a price that represents 95%+ destruction from highs, it suggests none of them view the stock as a compelling buy at current levels. For PTON investors hoping for a turnaround, the people who run the company just told you what they think of the stock at $4. Listen.

---

Source: 13F Insight — https://13finsight.com/news/peloton-7-insiders-sell-pton-stock-at-4-dollars-ceo-cfo-all-selling-feb-2026
Author: Alex Rivera — https://13finsight.com/authors/alex-rivera
Last updated: 2026-02-28T20:27:07.034Z