---
title: Royal Caribbean CEO Jason Liberty Sells $29.7M in RCL Stock — Four Insiders Unload $74M Combined
type: news
slug: royal-caribbean-ceo-liberty-30m-rcl-4-insiders-74m-feb-2026
canonical_url: https://13finsight.com/news/royal-caribbean-ceo-liberty-30m-rcl-4-insiders-74m-feb-2026
published_at: 2026-02-28T20:26:55.893Z
updated_at: 2026-02-28T20:26:56.793Z
author: Alex Rivera
author_title: Breaking News Editor
author_url: https://13finsight.com/authors/alex-rivera
word_count: 497
locale: en
source: 13F Insight
---

# Royal Caribbean CEO Jason Liberty Sells $29.7M in RCL Stock — Four Insiders Unload $74M Combined

> Royal Caribbean's CEO Jason Liberty ($29.7M), President Michael Bayley ($26.2M), CFO Naftali Holtz ($16.7M), and CAO Henry Pujol ($1.5M) sold a combined $74.1M in RCL stock on Feb 13.

Four Royal Caribbean insiders sold a combined $74.1 million in RCL stock on February 13, 2026 — one of the largest coordinated insider selling events of the year. CEO Jason T. Liberty led with $29.7 million, followed closely by President Michael W. Bayley at $26.2 million. $74 Million in a Single Day Insider Title Transactions Value Shares After Career Sales Jason T. Liberty President & CEO 11 $29.71M 218,822 $35.2M Michael W. Bayley Pres. & CEO, Royal Caribbean Intl 11 $26.15M 58,108 $55.7M Naftali Holtz Chief Financial Officer 11 $16.74M 28,116 $5.6M Henry L. Pujol Chief Accounting Officer 1 $1.46M 10,067 $12.7M Total: 4 insiders, 34 transactions $74.06M CEO Liberty: $29.7M, Largest Single-Day Sale Jason Liberty sold across 11 transactions at prices ranging from $327 to $332 per share. This $29.7M sale nearly doubles his career selling total to $35.2 million — meaning most of his lifetime insider sales happened on this single day. He retains 218,822 shares worth approximately $72 million, maintaining meaningful alignment. President Bayley: $55.7M Career Seller Michael Bayley, who runs the Royal Caribbean International brand, sold $26.15M and was left with 58,108 shares (~$19M). His career selling total of $55.7 million is the highest among the four sellers, and his Feb 13 sale reduced his position by approximately 60%. CFO Holtz: $16.7M — 3x His Career Prior CFO Naftali Holtz sold $16.74 million — nearly tripling his previous career total of $5.6 million in a single day. He retained 28,116 shares (~$9.3M), meaning he now holds less than what he sold. For a CFO, this level of position reduction is particularly notable — this is the person who prepares the financial statements. All at ~$330: Near All-Time Highs RCL was trading near $330 per share on Feb 13, close to its all-time highs. The cruise industry has benefited from strong post-pandemic leisure spending, and Royal Caribbean has been one of the best-performing travel stocks. The four insiders appear to have collectively decided that $330 was the right level to monetize a significant portion of their holdings. $74.1M in one day — among the largest coordinated insider sells of 2026 CEO sold 85% of career total in one shot — $29.7M of $35.2M lifetime CFO tripled career sales — $16.7M versus $5.6M prior President Bayley down 60% — from ~$45M position to ~$19M 34 total transactions — executed methodically through the trading day What It Means When the CEO, brand president, CFO, and CAO all sell on the same day for a combined $74 million, the market should pay attention. Royal Caribbean has been a market darling in the post-COVID travel recovery — but the people who run the company chose this price to take very significant money off the table. The timing near all-time highs amplifies the signal. These insiders have visibility into forward bookings, pricing trends, and cost pressures that outside investors don't. Their collective decision to sell $74M worth of stock at $330 per share is a data point worth weighing.

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Source: 13F Insight — https://13finsight.com/news/royal-caribbean-ceo-liberty-30m-rcl-4-insiders-74m-feb-2026
Author: Alex Rivera — https://13finsight.com/authors/alex-rivera
Last updated: 2026-02-28T20:26:56.793Z