---
title: Williams-Sonoma CEO Laura Alber Has Sold $204.5M in WSM Stock Over 641 Transactions
type: news
slug: williams-sonoma-alber-205-million-career-insider-sales
canonical_url: https://13finsight.com/news/williams-sonoma-alber-205-million-career-insider-sales
published_at: 2026-03-01T18:03:51.677Z
updated_at: 2026-03-01T18:04:03.306Z
author: Alex Rivera
author_title: Breaking News Editor
author_url: https://13finsight.com/authors/alex-rivera
word_count: 315
locale: en
source: 13F Insight
---

# Williams-Sonoma CEO Laura Alber Has Sold $204.5M in WSM Stock Over 641 Transactions

> Williams-Sonoma CEO Laura Alber has executed 641 insider transactions totaling $204.5M in career stock sales, with $7.2M sold in January 2026 alone at prices above $205/share.

Laura Alber, CEO of Williams-Sonoma (WSM), has filed 641 insider transactions totaling $204.5 million in career stock sales — with zero career purchases. Her January 2026 selling spree liquidated $7.2 million in a single day across four separate transactions at prices above $205/share. The Numbers MetricValue Career Sell Value$204.5M Career Buy Value$0 Total Transactions641 Last Transaction2026-01-15 Shares Remaining1,324 Recent Activity DateTypeSharesPriceEst. Value 2026-01-15Sell9,748$208.33$2.0M 2026-01-15Sell11,699$207.85$2.4M 2026-01-15Sell5,822$206.84$1.2M 2026-01-15Sell7,731$205.91$1.6M 2025-11-26Sell12,161$181.07$2.2M Alber's January 15 sales were executed across multiple lot sizes at tight price bands ($205.91-$208.33), suggesting a structured disposition plan rather than discretionary selling. The November 2025 sales at ~$181 followed by January sales at ~$207 show she continued selling through a 14% price increase — a pattern consistent with time-based rather than price-based execution. What It Means With $204.5M in career sales and exactly $0 in purchases, Alber represents one of the most committed seller profiles among major retail CEOs. Her 641 transactions span her entire tenure at Williams-Sonoma, during which WSM stock has been a standout performer in home furnishings retail. The sheer volume of transactions — nearly two per week on average — underscores a systematic approach to equity monetization. The residual position of just 1,324 shares is striking for a sitting CEO of a $14B company. Notably, Alber also sits on the board of Salesforce (CRM), where her February 2026 option exercises appeared in the same filing timeline. Investors should consider that while the selling is planned and not necessarily bearish, a CEO holding essentially zero economic stake beyond in-the-money options changes the alignment dynamic between management and shareholders. What to Watch Whether Alber receives new equity grants at the next compensation cycle to rebuild her WSM position Williams-Sonoma's Q4 2025 earnings report and housing market trends affecting home furnishing demand Activity on her Salesforce board position — cross-company selling patterns Comparison with other WSM C-suite selling to assess whether the pattern is company-wide

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Source: 13F Insight — https://13finsight.com/news/williams-sonoma-alber-205-million-career-insider-sales
Author: Alex Rivera — https://13finsight.com/authors/alex-rivera
Last updated: 2026-03-01T18:04:03.306Z