Learn About Institutional Investing

Educational guides about 13F filings, insider trading, institutional investing, and how to track smart money moves.

How to Use Watchlists to Monitor Smart Money Moves

A step-by-step guide to setting up and using 13F Insight watchlists to track institutional filers and stocks. Learn what to add, how to time your research around filing season, and how to interpret watchlist activity.

By Sarah Mitchell

What Is a Whale Score and How to Use It

A practical guide to using whale scores for screening, comparing, and evaluating institutional 13F filers. Learn when high scores are misleading and how to combine scores with other data for smarter research.

By Sarah Mitchell

How to Track Institutional Buying and Selling With 13F Data

Learn how to use quarter-over-quarter changes in 13F filings to identify when institutional investors are accumulating or distributing positions, and why share count changes matter more than value changes.

By Sarah Mitchell

Understanding AUM: What Assets Under Management Really Means

Assets Under Management (AUM) is the total market value of investments managed by a fund or institution. Here's what it means, how it's calculated in 13F filings, and why it matters for investors tracking institutional portfolios.

By Sarah Mitchell
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