Booking Holdings CEO Glenn Fogel: $191 Million Sold Across 877 Transactions

The CEO of Booking Holdings (BKNG) — the $160 billion parent of Booking.com, Priceline, and Kayak — has executed 877 individual stock sales generating $190.8 million in career proceeds. Glenn D. Fogel and one other insider have filed 47 Form 4 filings in recent months alone.

877 Transactions: The Systematic CEO

Fogel's 877 transactions represent one of the highest individual transaction counts among active CEOs of S&P 500 companies. At that volume, he's averaging roughly one sale per business day — a cadence that reflects an extremely aggressive automated trading plan.

His most recent $2.3 million in sales continues a pattern that has played out across nearly a thousand individual trades. Each transaction is typically small — averaging around $218,000 — but the cumulative effect is enormous: nearly $200 million extracted while remaining CEO.

The Filing Flood

Insider	Title	Career Sales	Transactions	Recent Filings
Glenn D. Fogel	CEO & President	$190.8M	877	~40
Vanessa Ames Wittman	Director	$17.1M	117	~7

Director Vanessa Ames Wittman adds $17.1 million across 117 transactions, with $0.4 million in recent sales. The combined filing count of 47 recent Form 4s from just two insiders is unusual — most companies see that volume from their entire insider roster over a full year.

Booking at $5,000 Per Share

Booking Holdings is one of only a handful of stocks trading above $5,000 per share (it has never split). The company dominates online travel with roughly 30% of the global online travel agency market. Revenue continues to grow, and the company generates billions in free cash flow annually.

Yet Fogel, who has led the company since 2017, has sold consistently through the stock's rise from $1,500 to over $5,000. The selling has been unwavering through COVID travel collapses, recovery booms, and AI-driven optimism about personalized travel.

What 877 Transactions Tell Us

The sheer volume suggests Fogel's Rule 10b5-1 trading plan is set to sell at virtually every opportunity. This isn't selective, event-driven selling — it's a continuous equity-to-cash conversion program that runs regardless of company performance or market conditions. For investors, it means the CEO is structurally reducing his exposure to the company he runs, every single trading day.

View all Booking Holdings insider data on the BKNG stock page.