Intuit Founder Scott Cook Sold $50 Million in INTU Stock in a Single Day — Career Total Hits $2.35 Billion

Alex Rivera

Scott Cook, Intuit's founder, sold roughly 75,000 shares on December 30, 2025 at $669–$674 per share, netting about $50.5 million in one day. His career sell total now stands at $2.35 billion.

Scott Cook, the founder of Intuit (INTU), sold approximately 75,000 shares on December 30, 2025 — netting roughly $50.5 million in a single day at prices between $669 and $674 per share. The sale pushed his career insider disposal total to $2.35 billion across 1,892 transactions, making him one of the most prolific insider sellers in U.S. tech history.

The Numbers

Metric Value
Career Sell Value $2.35 billion
Total Transactions 1,892
First Transaction Aug 20, 2003
Last Transaction Dec 30, 2025
Shares Remaining 5,669,584
Career Buy Value $0

Recent Activity

Date Type Shares Price Est. Value
Dec 30, 2025 Sell 1,934 $674.00 $1.30M
Dec 30, 2025 Sell 4,080 $673.29 $2.75M
Dec 30, 2025 Sell 24,096 $672.22 $16.20M
Dec 30, 2025 Sell 32,071 $671.33 $21.53M
Dec 30, 2025 Sell 11,422 $670.09 $7.65M
Dec 30, 2025 Sell 1,397 $669.08 $935K

All six transactions hit the same day — December 30, 2025 — filed the following day. The combined 75,000 shares at an average price near $672 totaled approximately $50.5 million. This single-day burst marks one of Cook's largest concentrated dispositions in recent memory, executed through what appears to be a structured 10b5-1 plan given the staggered price execution across multiple lots.

What It Means

Scott Cook has been Intuit's most consistent insider seller for over two decades. He has never purchased a single share on the open market — his entire 5.67-million-share stake originates from his founding equity. The selling pattern is textbook systematic liquidation: regular blocks sold through pre-arranged trading plans, regardless of stock price or market conditions. This distinguishes him from discretionary sellers who time the market. Cook stepped down as chairman in 2016 and currently holds no officer or director title at Intuit, though SEC filings still classify him as an insider due to his ownership stake. His remaining 5.67 million shares are worth approximately $3.8 billion at current prices, meaning he has liquidated roughly 40% of his lifetime position.

What to Watch

  • Whether Cook's selling cadence accelerates into 2026 — his December burst was notably larger than typical monthly dispositions
  • Intuit's upcoming Q2 FY2026 earnings and any guidance changes that could affect insider sentiment
  • The impact of Intuit's AI-driven product transformation on long-term valuation, which insiders may be weighing against current $670+ prices
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