Cimpress Founder Robert Keane Has Sold $129 Million in CMPR and ATRO Stock Across 4,058 Transactions
Robert S. Keane, founder of Cimpress (Vistaprint parent), has filed 4,058 insider transactions totaling $129 million in sales across CMPR and Astronics (ATRO).
Robert S. Keane, founder of Cimpress plc (CMPR) — the parent company of Vistaprint — has filed 4,058 insider transactions totaling $129 million in sales and $4.2 million in purchases across Cimpress and Astronics (ATRO). His prolific filing count of over 4,000 transactions makes him one of the most frequently filing insiders in the small-to-mid cap space.
The Numbers
| Metric | Value |
|---|---|
| Career Sell Value | $129 million |
| Career Buy Value | $4.2 million |
| Total Transactions | 4,058 |
| Last Filing | Nov 15, 2025 |
| CMPR Shares Remaining | ~987,000 |
Recent Activity
| Date | Type | Ticker | Shares | Price | Est. Value |
|---|---|---|---|---|---|
| May 9, 2025 | Sell | ATRO | 37,700 | $26.50 | $999K |
| May 8, 2025 | Sell | ATRO | 200,000 | $27.01 | $5.4M |
| Mar 7, 2025 | Sell | ATRO | 51,058 | $24.55 | $1.25M |
| Sep 5, 2024 | Sell | CMPR | 396 | $97.55 | $39K |
| Aug 30, 2024 | Sell | CMPR | 13,970 | $100.11 | $1.4M |
Keane's 2025 selling has shifted to Astronics (ATRO), with $7.6 million sold in March-May. His CMPR selling slowed in late 2024 after a $3.6 million cluster in August-September.
What It Means
Keane founded Cimpress in 1994 as Vistaprint, pioneering mass customization of business cards and marketing materials. The company has since evolved into a multi-brand platform including Vistaprint, National Pen, and other print-on-demand businesses. His $129 million in career sales across 4,058 transactions reflects exceptionally granular 10b5-1 selling — small blocks filed with high frequency over nearly two decades.
With ~987,000 CMPR shares remaining (worth ~$80 million at current prices), Keane maintains a significant founder's stake. His recent pivot to selling Astronics (ATRO) — an aerospace and defense electronics company — while slowing CMPR sales suggests he may be repositioning across his two-company portfolio.
What to Watch
- Whether Keane resumes CMPR selling after the late-2024 slowdown, especially if the stock approaches its $100+ resistance level again
- Cimpress's ongoing digital transformation from print-centric to broader small business services, which could re-rate the stock
- Keane's continued ATRO selling, which at the current pace could represent a complete exit from his Astronics position within a few quarters
Breaking News Editor at 13F Insight. First to report on major SEC filings, institutional moves, and regulatory developments.
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