Monster Beverage's Co-CEOs Have Sold $1.7 Billion in Stock Combined

The Mirror-Image Sellers: $1.67 Billion Combined

The two men who built Monster Beverage (MNST) into a $55 billion company have been selling stock in near-perfect lockstep for over two decades. Chairman and Co-CEO Rodney Sacks has sold $881 million across 995 Form 4 transactions. Vice Chairman and CEO Hilton Schlosberg has sold $784 million across 964 transactions.

Combined: $1.67 billion in total proceeds, zero open-market purchases, and 1,959 Form 4 filings between them — all from a single company.

Recent Activity: Q4 2025

Rodney Sacks

Date	Type	Shares	Price	Est. Value
Nov 26	Exercise (M)	611,000	$23.14	—
Nov 26	Tax (F)	400,131	$75.04	$30.0M
Dec 12	Sell (S)	206,543	$73.58	$15.2M

Hilton Schlosberg

Date	Type	Shares	Price	Est. Value
Nov 11	Exercise (M)	630,000	$21.99	—
Nov 11	Tax (F)	411,763	$71.91	$29.6M
Nov 28	Gift (G)	8,909	—	—

The pattern is identical: exercise deep-in-the-money options at $21–$23 per share, surrender shares for taxes at $71–$75, then sell remaining shares on the open market. Sacks’s December sales at $73.58 generated $15.2 million — his most recent open-market sale.

The $21 Options on a $73 Stock

Both executives hold options struck at roughly $21–$23 per share — prices from Monster’s earlier years when it was still transitioning from its original name, Hansen Natural Corporation. With MNST trading near $73, each option generates approximately $50 in profit per share, a 230% gain.

These aren’t one-time windfalls. Both Sacks and Schlosberg have been exercising and selling in this range for years, steadily converting their founder-era compensation into cash.

Two Decades of Parallel Selling

The symmetry between the two executives is remarkable:

• Sacks: 995 transactions, $881M sells, $0 buys, first filing May 2004
• Schlosberg: 964 transactions, $784M sells, $0 buys, first filing May 2004

Both started filing in May 2004 within days of each other. Both have maintained nearly identical transaction cadences for 21 years. The $97 million gap in career totals ($881M vs $784M) is small relative to the scale — a difference of roughly one year’s worth of selling.

Neither executive has ever made a single open-market purchase of Monster Beverage stock. Their entire exposure came through compensation grants, and their entire liquidity strategy has been systematic selling.

Monster’s Transformation

Sacks and Schlosberg have been partners since the 1990s, when they acquired Hansen Natural — a struggling juice company — and reimagined it as an energy drink brand. Monster Beverage has since become one of the best-performing stocks in market history, returning over 100,000% since 2003. A $10,000 investment in MNST stock in 2003 would be worth more than $10 million today.

The 2015 strategic partnership with Coca-Cola, in which KO took a 16.7% stake for $2.15 billion, cemented Monster as a global brand. Through it all, the co-CEOs have maintained their selling programs without interruption.

What to Watch

• Sacks’s remaining shares — After December 2025 sales, Sacks holds approximately 728,000 shares directly (~$54M). His options pool may sustain continued exercise-and-sell activity.
• Schlosberg’s next sale — His last open-market transaction was in mid-2025. The November exercise suggests another sell cycle may follow in Q1 2026.
• Succession planning — Sacks is 75 and Schlosberg is 72. Any leadership transition would be a material event for the company and its insider selling dynamics.
• MNST stock trajectory — After peaking above $60 in 2023 (split-adjusted), MNST trades near $73 — still below its 2024 highs but well above the co-CEOs’ option strike prices.

Track both co-CEOs’ insider transactions: Rodney Sacks and Hilton Schlosberg. View institutional holders of Monster Beverage on the MNST stock detail page.