Sarah Mitchell
Education Editor
Investment Education Editor at 13F Insight. Breaks down complex institutional data into actionable insights for individual investors.
A note from Sarah
Hi, I'm Sarah. I spent four years at Vanguard's Investor Education team, where my whole job was making 401(k) statements feel less like tax forms and more like something a person could actually understand.
I'm here at 13F Insight to do the same thing for institutional data. If you've ever read a headline like "Berkshire Bought Apple" and thought "okay but what does that actually mean for me," that's the gap I want to close.
I'll never assume you know what a CUSIP is. I'll always tell you why a number matters before I give you the number. And if a guide of mine ever leaves you more confused than you started, that's on me — let me know and I'll rewrite it.
Articles by Sarah Mitchell (818)
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Hotel REIT 13Fs: Host Hotels, Park Hotels, Apple Hospitality
Host Hotels & Resorts, Park Hotels & Resorts, Apple Hospitality REIT, Pebblebrook Hotel Trust, plus Ryman Hospitality and Service Properties Trust anchor US hotel REIT 13F positioning. Multi-year RevPAR dynamics, business travel recovery, plus emerging emerging group meetings drive distinctive institutional patterns.
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Online Travel 13Fs: Booking, Expedia, Airbnb, Tripadvisor
Booking Holdings, Expedia Group, Airbnb, plus Tripadvisor and Trip.com Group anchor US-traded online travel 13F positioning. Multi-year emerging international expansion, alternative accommodations dynamics, plus emerging emerging AI-driven trip planning drive distinctive institutional patterns.
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Electric Utility 13Fs: NextEra, Duke, Southern, AEP, Vistra
NextEra Energy, Duke Energy, Southern Company, American Electric Power, Vistra, plus Constellation Energy and Dominion Energy anchor US electric utility 13F positioning. Multi-year AI data center load growth, renewable plus nuclear capacity, plus emerging emerging rate base expansion drive distinctive institutional patterns.
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Natural Gas Utility 13Fs: Atmos Energy, Southwest Gas, Spire, NJR
Atmos Energy, Southwest Gas Holdings, Spire, New Jersey Resources, plus Southern Company Gas (within SO) and Northwest Natural anchor US natural gas utility 13F positioning. Multi-year customer growth, rate base expansion, plus emerging emerging electrification dynamics drive distinctive institutional patterns.
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Midstream Energy 13Fs: Kinder Morgan, Williams, ONEOK Decoded
Kinder Morgan, Williams Companies, ONEOK, plus Targa Resources and Cheniere Energy anchor US midstream energy corporation 13F positioning. Natural gas pipeline flow, LNG export expansion, plus emerging AI data center power demand drive distinctive institutional patterns.
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Trucking 13Fs: Knight-Swift, Old Dominion, Saia, XPO Decoded
Knight-Swift Transportation, Old Dominion Freight Line, Saia, XPO Logistics, plus J.B. Hunt and Werner Enterprises anchor US trucking 13F positioning. Multi-year truckload freight cycle, less-than-truckload pricing, plus emerging emerging Yellow bankruptcy share gain drive distinctive institutional patterns.
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Railroad 13Fs: Union Pacific, CSX, Norfolk Southern Inside Eyes
Union Pacific, CSX Corporation, Norfolk Southern, plus Canadian Pacific Kansas City and Canadian National anchor North American railroad 13F positioning. Multi-year emerging precision scheduled railroading, intermodal-vs-carload mix, plus emerging emerging activist dynamics drive distinctive institutional patterns.
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Airline 13Fs: American, Delta, Southwest, United Through Eyes
American Airlines, Delta Air Lines, Southwest Airlines, United Airlines, plus Alaska Air, JetBlue, Spirit, and Allegiant anchor US airline 13F positioning. Multi-year emerging capacity discipline, premium-vs-economy mix, plus emerging emerging activist pressure drive distinctive institutional patterns.
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Casual Dining 13Fs: Darden, Texas Roadhouse, Cheesecake Factory
Darden Restaurants, Texas Roadhouse, Cheesecake Factory, plus Bloomin' Brands, Brinker International, Cracker Barrel, and BJ's Restaurants anchor US casual dining 13F positioning. Multi-year emerging traffic dynamics, value-vs-premium positioning, plus emerging emerging GLP-1 impact drive distinctive institutional patterns.
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QSR Restaurant 13Fs: McDonald's, Yum, Chipotle, Wendy's Inside
McDonald's, Yum Brands, Chipotle Mexican Grill, Wendy's, Restaurant Brands International, plus Domino's Pizza and Papa John's anchor US quick-service restaurant 13F positioning. Multi-year value-pricing dynamics, franchise economics, plus emerging emerging GLP-1 consumer behavior drive distinctive institutional patterns.
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EDA Software 13Fs: Cadence, Synopsys, Ansys, Siemens EDA
Cadence Design Systems, Synopsys, plus Ansys, Keysight Technologies, and Siemens EDA (within Siemens) anchor electronic design automation 13F positioning. Multi-year emerging chip-design complexity, AI semiconductor proliferation, plus emerging emerging IP licensing growth drive distinctive institutional patterns.
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Semi Equipment 13Fs: Applied Materials, Lam, KLA, ASML Decoded
Applied Materials, Lam Research, KLA Corporation, ASML, plus Teradyne and Onto Innovation anchor US-traded semiconductor capital equipment 13F positioning. Multi-year WFE spending cycle, emerging memory recovery, AI-driven leading-edge demand, plus emerging emerging China dynamics drive distinctive institutional patterns.
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Footwear Brand 13Fs: Deckers, On Holding, Skechers, Crocs Inside
Deckers Outdoor, On Holding, Skechers, Crocs, plus Wolverine Worldwide and Birkenstock anchor US-traded footwear brand 13F positioning. HOKA growth, On premium running emergence, plus emerging emerging performance running plus comfort footwear category dynamics drive distinctive institutional patterns.
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Apparel Brand 13Fs: Nike, Lululemon, Levi's, Ralph Lauren Inside
Nike, Lululemon Athletica, Levi Strauss, Ralph Lauren, plus Tapestry and Capri Holdings anchor US apparel brand 13F positioning. Multi-year emerging direct-to-consumer transition, athleisure category dynamics, plus emerging emerging China consumer trajectory drive distinctive institutional patterns.
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Snack Food 13Fs: Mondelez, Frito-Lay, Hershey, Kellanova Decoded
Mondelez International, Frito-Lay (within PepsiCo), Hershey, Kellanova, plus J.M. Smucker, Hostess Brands (Smucker), and Utz Brands anchor US snack food 13F positioning. Multi-year cocoa cost inflation, GLP-1 impact, plus emerging emerging private-label competition drive distinctive institutional patterns.
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Soft Drinks 13Fs: Coca-Cola, PepsiCo, Keurig Dr Pepper, Monster
Coca-Cola, PepsiCo, Keurig Dr Pepper, Monster Beverage, plus Celsius Holdings and Primo Brands anchor US soft drinks 13F positioning. Multi-year sugar-soda decline, energy drink growth, plus emerging emerging GLP-1 obesity drug impact drive distinctive institutional patterns.
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Tobacco 13F Tracker: Altria, Philip Morris, BTI, Turning Point
Altria Group, Philip Morris International, British American Tobacco, plus Turning Point Brands and Vector Group anchor US-traded tobacco 13F positioning. Multi-year cigarette volume decline, reduced-risk product transition, plus emerging emerging FDA regulatory dynamics drive distinctive institutional patterns.
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Exchange Operator 13Fs: ICE, NDAQ, CME, CBOE Inside Smart Money
Intercontinental Exchange, Nasdaq, CME Group, Cboe Global Markets, plus MarketAxess and Tradeweb anchor US exchange operator 13F positioning. Trading volume cycle, data plus listings revenue, plus emerging emerging fixed-income electronification drive distinctive institutional patterns.
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Asset Manager 13Fs: BlackRock, T. Rowe Price, Invesco, Affiliated
BlackRock, T. Rowe Price, Invesco, Franklin Resources, plus Affiliated Managers Group and Federated Hermes anchor US asset manager 13F positioning. Active-vs-passive flows, fee compression, plus emerging private market expansion drive distinctive institutional patterns.
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Life Insurance 13Fs: Reading MET, PRU, AIG, MFC Holdings
MetLife, Prudential Financial, AIG, Manulife, plus Lincoln National and Equitable Holdings anchor US life insurance 13F positioning. Interest rate sensitivity, mortality experience, annuity demand, plus emerging emerging private equity reinsurance drive distinctive institutional patterns.