Sarah Mitchell
Education Editor
Investment Education Editor at 13F Insight. Breaks down complex institutional data into actionable insights for individual investors.
A note from Sarah
Hi, I'm Sarah. I spent four years at Vanguard's Investor Education team, where my whole job was making 401(k) statements feel less like tax forms and more like something a person could actually understand.
I'm here at 13F Insight to do the same thing for institutional data. If you've ever read a headline like "Berkshire Bought Apple" and thought "okay but what does that actually mean for me," that's the gap I want to close.
I'll never assume you know what a CUSIP is. I'll always tell you why a number matters before I give you the number. And if a guide of mine ever leaves you more confused than you started, that's on me — let me know and I'll rewrite it.
Articles by Sarah Mitchell (818)
- Learn
Oilfield Services 13Fs: SLB, HAL, BKR, Patterson Decoder
Schlumberger, Halliburton, Baker Hughes, ChampionX, and Patterson-UTI Energy anchor US oilfield services 13F positioning. Rig count cycles, fracking demand, international project activity, and capital discipline drive distinctive institutional patterns.
- Learn
Asset Manager 13Fs: BLK, BX, KKR, Apollo Reading Guide
BlackRock, Blackstone, KKR, Apollo Global, and Brookfield anchor US asset manager 13F positioning. Fee-related earnings economics, AUM growth cycles, alternatives platform expansion, and dividend versus carry distribution drive distinctive institutional patterns.
- Learn
Railroad 13Fs: UNP, CSX, NSC, Canadian Pacific Decoder
Union Pacific, CSX, Norfolk Southern, Canadian Pacific Kansas City, and Canadian National anchor North American railroad 13F positioning. Precision scheduled railroading economics, intermodal cycles, and commodity carload dynamics drive distinctive institutional patterns.
- Learn
Enterprise Software 13Fs: MSFT, ORCL, CRM, NOW Decoder
Microsoft, Oracle, Salesforce, ServiceNow, and Adobe anchor US enterprise software 13F positioning. Subscription economics, AI integration, cloud migration, and platform consolidation drive distinctive institutional patterns across the cohort.
- Learn
China ADR 13Fs: BABA, JD, PDD, BIDU Reading Guide
Alibaba, JD.com, PDD Holdings, Baidu, and Trip.com Group anchor US-listed China ADR 13F positioning. Geopolitical risk premiums, ADR delisting concerns, EV-EV-CHIPS-Act tariff dynamics, and domestic Chinese consumer cycles drive distinctive institutional patterns.
- Learn
Agribusiness 13Fs: ADM, Bunge, Corteva, Mosaic Decoder
Archer Daniels Midland, Bunge, Corteva Agriscience, and Mosaic anchor US agribusiness 13F positioning. Crop cycle dynamics, seed-and-trait economics, fertilizer pricing, and global trade flow exposure drive distinctive institutional patterns.
- Learn
E-Commerce 13Fs: AMZN, MELI, Shopify, eBay Reading Guide
Amazon, MercadoLibre, Shopify, eBay, and Etsy anchor US-listed e-commerce 13F positioning. Marketplace-vs-direct economics, logistics infrastructure, advertising revenue, and cross-border dynamics drive distinctive institutional patterns.
- Learn
Hotel 13Fs: Marriott, Hilton, Hyatt, IHG Reading Guide
Marriott, Hilton, Hyatt, IHG, and Choice Hotels anchor US hotel-industry 13F positioning. Franchise-vs-managed model economics, RevPAR cycles, loyalty program revenue, and international expansion drive distinctive institutional patterns.
- Learn
Streaming 13Fs: Netflix, Disney, Warner Bros Discovery Decoder
Netflix, Disney, Warner Bros Discovery, Paramount Global, and Roku anchor US streaming 13F positioning. Subscriber growth cycles, content spending discipline, advertising-tier evolution, and bundling strategies drive distinctive institutional patterns.
- Learn
Packaged Food 13Fs: PEP, KDP, MDLZ, KHC Reading Guide
PepsiCo, Keurig Dr Pepper, Mondelez, Kraft Heinz, and General Mills anchor US packaged food 13F positioning. GLP-1 demand impact, pricing power cycles, emerging market exposure, and dividend-aristocrat economics drive distinctive institutional patterns.
- Learn
Pet Industry 13Fs: CHWY, IDXX, PETQ, Petco Reading Guide
Chewy, IDEXX Laboratories, PetIQ, and Petco anchor US pet-industry 13F positioning. Pet humanization trends, e-commerce-vs-physical channels, veterinary services growth, and pet pharmaceutical economics drive distinctive institutional patterns.
- Learn
Waste Management 13Fs: WM, RSG, WCN, Stericycle Decoder
Waste Management, Republic Services, Waste Connections, and Casella Waste Systems anchor US waste-services 13F positioning. Pricing power cycles, landfill economics, recycling commodity dynamics, and roll-up acquisition strategies drive distinctive institutional patterns.
- Learn
Electric Utility 13Fs: Duke, Southern, AEP, NEE Decoder
Duke Energy, Southern Company, American Electric Power, NextEra Energy, and Dominion Energy anchor US electric utility 13F positioning. Rate-base economics, energy transition cycles, AI-power demand, and dividend-aristocrat status drive distinctive institutional patterns.
- Learn
Auto OEM 13Fs: GM, Ford, Tesla, Stellantis Reading Guide
General Motors, Ford Motor, Tesla, Stellantis, and Rivian anchor US auto OEM 13F positioning. EV transition cycles, ICE-vehicle profit pools, labor contract cycles, and tariff dynamics drive distinctive institutional patterns across the cohort.
- Learn
Consumer Staples 13Fs: PG, CLX, CL, KMB, Decoder
Procter & Gamble, Clorox, Colgate-Palmolive, and Kimberly-Clark anchor consumer staples 13F positioning. Pricing power cycles, raw material costs, private label competition, and dividend-aristocrat status drive distinctive institutional patterns.
- Learn
Container Shipping 13Fs: ZIM, Maersk, MATX, Star Bulk
ZIM Integrated Shipping, A.P. Moller-Maersk, Matson, and Star Bulk Carriers anchor US-listed shipping 13F positioning. Freight rate cycles, vessel-supply dynamics, dividend policies, and trade-lane economics drive distinctive institutional patterns.
- Learn
Water Utility 13Fs: AWK, WTRG, Essential Utilities Decoder
American Water Works, Essential Utilities, and California Water Service anchor US water-utility 13F positioning. Regulated rate-base economics, infrastructure capex cycles, drought-and-climate dynamics drive distinctive institutional patterns.
- Learn
Mega-Cap Pharma 13Fs: PFE, MRK, LLY, JNJ Reading Guide
Pfizer, Merck, Eli Lilly, Johnson & Johnson, and AbbVie anchor mega-cap pharmaceutical 13F positioning. Patent cliffs, GLP-1 cycles, oncology pipelines, and dividend-aristocrat economics drive distinctive institutional patterns across the cohort.
- Learn
Airline 13Fs: DAL, AAL, UAL, LUV, Spirit Bankruptcy Lens
Delta, American Airlines, United, Southwest, plus the Spirit Airlines bankruptcy and Sun Country merger reshape US airline 13F positioning. Fuel cost cycles, labor contract cycles, capacity discipline, and frequent-flier program economics drive distinctive institutional patterns.
- Learn
Homebuilder 13Fs: DHI, Lennar, Pulte, NVR Reading Guide
D.R. Horton, Lennar, PulteGroup, and NVR anchor US homebuilder 13F positioning. Interest-rate cycles, geographic concentration, land-bank strategy, and capital-allocation discipline drive distinctive institutional patterns.