DOSSIER · 13F-HR · Q1 2026

Baird Financial Group, Inc.

$64.0B in tracked AUM across 3,212 positions as of Q1 2026.

BF
CIK 0001648711 · last filed Mar 31, 2026
Total AUM
$64.0B
as of Q1 2026
Holdings
3,212
positions
Whale Score
59
59
tracked
Activity
no data
changes this Q
AI Analysis · Q1 2026

Baird Financial Group held $64.0B across 3,212 positions, an RIA/brokerage book blending megacaps (Apple 4.0%, Microsoft 3.3%, JPMorgan 3.1%, Alphabet) with core ETFs — Vanguard Developed Markets (VEA), the iShares Russell 1000 Value (IWD) — and a Berkshire Hathaway B-share stake. The Q1 posture was net-additive, with 39 positions increased against just 7 trimmed. Beyond trimming Microsoft (-$594M), Alphabet and JPMorgan, the firm added Johnson & Johnson (+$202M), Amazon and GE Vernova. New positions in Uber, Chevron, Taiwan Semiconductor and the international VEU; exits in Mastercard, Vanguard Growth (VUG), Eli Lilly and Walmart. Assets were roughly flat at $64.0B.

Analysis generated by 13F Insight from SEC Form 13F filing data · Q1 2026. Methodology

Quarter at a glance — Q1 2026

Position-change comparison pending.

No quarter-over-quarter changes available.

Top 10 holdings

By portfolio weight as of Q1 2026.

#HoldingValueSharesWeight
01
AAPL
APPLE INC
$2.5B10.0M4.0%
02
MSFT
MICROSOFT CORP
$2.1B5.8M3.3%
03
JPM
JPMORGAN CHASE CO
$2.0B6.7M3.1%
04
GOOG
ALPHABET INC
$1.9B6.8M3.0%
05
VEA
VANGUARD TAX MANAGED FDS
$1.4B21.5M2.2%
06
IWD
ISHARES TR
$1.3B6.0M2.0%
07
BRK/B
BERKSHIRE HATHAWAY INC DEL
$1.3B2.7M2.0%
08
GEV
GE VERNOVA INC
$1.2B1.4M1.9%
09
IWF
ISHARES TR
$1.2B2.8M1.9%
10
AMZN
AMAZON COM INC
$1.1B5.5M1.8%

Filing history

2026Q1Mar 31
$64.0B 0.2%
3,212 positionsView →
2025Q4Dec 31
$64.2B 3.2%
3,138 positionsView →
2025Q3Sep 30
$62.2B 9.0%
3,144 positionsView →
2025Q2Jun 30
$57.0B 9.8%
3,057 positionsLocked
2025Q1Mar 31
$51.9B 0.7%
2,973 positionsLocked
2024Q4Dec 31
$52.3B 1.5%
3,237 positionsLocked
2024Q3Sep 30
$51.5B 6.8%
2,504 positionsLocked
2024Q2Jun 30
$48.2B 1.1%
2,930 positionsLocked
2024Q1Mar 31
$47.7B 8.7%
2,873 positionsLocked
2023Q4Dec 31
$43.9B 19.7%
2,793 positionsLocked
2023Q3Sep 30
$36.7B 3.2%
3,844 positionsLocked
2023Q2Jun 30
$37.9B 6.5%
3,794 positionsLocked
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