DOSSIER · 13F-HR · Q3 2026

Center for Financial Planning, Inc.

$1.1B in tracked AUM across 836 positions as of Q3 2026.

CF
CIK 0001803557 · last filed Sep 30, 2026
Total AUM
$1.1B
as of Q3 2026
Holdings
836
—
positions
Whale Score
68
68
tracked
Activity
—
no data
changes this Q
AI Analysis · Q3 2026
Portfolio Overview

Center for Financial Planning’s 13F portfolio at 2025-09-30 is $935.58 million across 662 reported holdings, up 7.3% from $871.89M on 2025-06-30. The portfolio is heavily ETF-centered: ETFs account for $738.48M (≈78.9% of assets). Non‑ETF holdings (individual equities and other instruments) represent roughly $197.1M (≈21.1%). The top five positions (VOO, AGG, IEFA, VB, VO) together represent 67.7% of the portfolio, with a single holding—VOO—equal to 35.21% ($329.39M). That c...

Key Holdings and Their Significance
  • VOO (Vanguard S&P 500 ETF) — $329.39M (35.21%): This is the explicit portfolio center. A >35% weight in one ETF creates substantial passive exposure to U.S. large‑cap, cap‑weighted market concentration (i.e., heavy implicit exposure to the S&P 500 mega‑caps).
  • AGG (iShares Core U.S. Aggregate Bond ETF) — $100.15M (10.70%): The largest fixed‑income holding, providing broad U.S. investment‑grade bond exposure. AGG + other bond ETFs (EAGG, LMBS, etc.) imply an approximate reported fixed‑income sleeve of ~11–12% (AGG $100.15M + EAGG $2.11M + LMBS $3.44M = ~$105.7M, 11.3%) — modest but meaningful ballast.
  • IEFA (iShares Core MSCI EAFE) — $95.33M (10.19%): Primary developed‑market ex‑US equity exposure. Together with VWO (emerging markets $30.68M) and VXUS ($9.91M), the filer holds diversified international equity allocations.
  • VB, VO, VBR, VUG, IJH, VTI, SPY, VTV, VV (various Vanguard/iShares ETFs): These provide targeted exposure across market‑cap (small/mid/large) and style (value/growth). Collectively they indicate layered indexing rather than single‑fund global tracking.
  • Individual stock stakes (BRK/A & BRK/B combined ≈$21.6M, MSFT $12.37M, AAPL $8.19M, AMZN $5.57M, NVDA $1.63M new): Direct equity positions are small relative to the ETF core (individual equities generally <0.5%–1.5% each), suggesting a core‑passive plus selective active/stock exposures approach.
Sector Allocation and Notable Tilts
  • On‑reporting sector buckets list ETFs as a category ($738.48M), masking underlying sector exposures. From holdings mix we observe:
    • Heavy implicit tilt to U.S. large‑cap equities through VOO (35.2%), which concentrates exposure in the largest S&P 500 sectors (notably technology, communication services, consumer discretionary by market cap).
    • A deliberate fixed‑income allocation (~11%) via AGG and smaller bond ETFs for diversification and volatility dampening.
    • Substantial developed international exposure via IEFA (10.2%) and additional EM exposure via VWO (3.3%).
    • Direct pure sector/industry bets are limited; Technology listed as $29.43M on the filing — but actual tech exposure is larger once ETF holdings (VOO, VGT, VUG, etc.) are included. In short: portfolio tilts are achieved primarily via ETFs rather than concentrated single‑stock sector bets.
Analysis generated by 13F Insight from SEC Form 13F filing data · Q3 2026. Methodology

Quarter at a glance — Q3 2026

Position-change comparison pending.

No quarter-over-quarter changes available.

Top 10 holdings

By portfolio weight as of Q3 2026. Source: SEC EDGAR 13F-HR filings.

#HoldingValueSharesWeight
01
VOO
VANGUARD INDEX FDS
$386M551K35.9%
02
AGG
ISHARES TR
$106M1.1M9.9%
03
SPDW
SPDR INDEX SHS FDS
$87M1.7M8.1%
04
VB
VANGUARD INDEX FDS
$73M256K6.8%
05
VO
VANGUARD INDEX FDS
$54M693K5.1%
06
IEFA
ISHARES TR
$42M432K3.9%
07
VWO
VANGUARD INTL EQUITY INDEX F
$36M604K3.3%
08
QUAL
ISHARES TR
$20M89K1.8%
09
MSFT
MICROSOFT CORP
$14M27K1.3%
10
VBR
VANGUARD INDEX FDS
$13M55K1.2%

Filing history

2026Q3Sep 30
$1.1B▲ 0.5%
836 positionsView →
2026Q2Jun 30
$1.1B▲ 11.7%
669 positionsView →
2026Q1Mar 31
$958M▼ 0.3%
663 positionsView →
2025Q4Dec 31
$961M▲ 2.7%
712 positionsView →
2025Q3Sep 30
$936M▲ 7.3%
662 positionsLocked
2025Q2Jun 30
$872M▲ 11.4%
647 positionsLocked
2025Q1Mar 31
$783M▲ 4.4%
700 positionsLocked
2024Q4Dec 31
$749M▲ 1.7%
675 positionsLocked
2024Q3Sep 30
$737M▲ 6.6%
580 positionsLocked
2024Q2Jun 30
$692M▲ 3.4%
585 positionsLocked
2024Q1Mar 31
$669M▲ 22.9%
608 positionsLocked
2023Q4Dec 31
$544M▲ 17.6%
524 positionsLocked
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