Demars Financial Group, LLC

Key Holdings

The portfolio is characterized by a heavy reliance on large-cap and quality-focused ETFs, with individual stock positions playing a secondary, though specific, role.

• Top Core Positions: The three largest holdings are all ETFs: SPHQ (Invesco S&P 500 Quality ETF) at 16.07% ($48.00M), XLG (Invesco S&P 500 Top 50 ETF) at 15.77% ($47.13M), and FLOT (iShares Floating Rate Bond ETF) at 12.20% ($36.44M). Together, these three positions constitute nearly 44% of the entire portfolio, signaling a strong preference for quality, large-cap stability, and floating-rate income.
• Individual Equities: The most significant individual stock holding is Berkshire Hathaway (BRK/B) at 5.64% ($16.86M), a new position this quarter. Other notable individual holdings include NVIDIA (NVDA) at 3.11% and Apple (AAPL) at 2.16%.
• Leverage Exposure: The firm holds a position in TQQQ (ProShares UltraPro QQQ), a leveraged 3x ETF, representing 1.30% of the portfolio. This suggests a small, tactical allocation geared towards aggressive short-term tech exposure or momentum.

Sector Allocation

The sector breakdown reveals a "barbell" strategy combining broad market exposure through funds with specific sector bets.

• Dominance of ETFs: The "ETF" category is the largest allocation at $201.86M. Within this, the firm holds a mix of equity (SPHQ, XLG), fixed income (FLOT, FLTR), and international (FEZ, MCHI) funds.
• Technology & Financials: Among specific sectors, Technology is the primary equity overweight at $27.43M (9.2%), driven by NVDA, AAPL, and BWXT. Financial Services follows closely at $24.64M (8.2%), heavily influenced by the new BRK/B position and closed-end funds like CEF.
• Defensive & Energy: The portfolio maintains exposure to Energy ($6.86M) through positions like MPC, CVX, and EOG, as well as defensive plays in Healthcare ($3.02M) and Utilities (via NEE and AWK). The allocation to FLOT and FLTR suggests a focus on interest-rate-sensitive fixed income strategies, likely to hedge against rising rates or capture floating yield.