Echo Wealth Management, LLC

Key Holdings

The portfolio is characterized by high concentration in its top positions, with the top three holdings comprising nearly 40% of the total assets. The most significant positions are all ETFs managed by American Century and J.P. Morgan, suggesting a reliance on sophisticated factor-based or smart-beta strategies rather than passive market-cap indexing.

• American Century ETF Trust (Unknown Ticker, likely AVDV or similar): The largest position at $26.09M (15.23%). Combined with other American Century funds (AVDE, AVLV, AVUS, AVUV, AVEM), the firm has allocated over 43% of the total portfolio to American Century’s suite of ETFs. This indicates a strong conviction in their specific methodologies, which often focus on value, momentum, and profitability factors.
• AVDE (Avantis U.S. Equity ETF): The second-largest holding at $21.61M (12.62%). This fund typically focuses on small-cap value stocks with profitability screens.
• JPIE (J.P. Morgan ETF): Holding $19.34M (11.29%), this is a notable fixed-income or income-focused allocation, providing ballast to the equity-heavy portfolio.
• Individual Equities: The largest individual stock holding is Apple Inc. (AAPL) at $2.92M (1.71%), followed by Amazon (AMZN) at $1.92M (1.12%) and Microsoft (MSFT) at $1.34M (0.78%). While tech giants are present, they are kept as minor positions relative to the ETF core, limiting idiosyncratic risk.