13F Insight
DOSSIER · 13F-HR · Q2 2026

Francis Financial, Inc.

$610M in tracked AUM across 250 positions as of Q2 2026.

FF
CIK 0001727514 · last filed Jun 30, 2026
Total AUM
$610M
as of Q2 2026
Holdings
250
—
positions
Whale Score
58
58
tracked
Activity
—
no data
changes this Q
AI Analysis · Q2 2026
Comprehensive Analysis of SEC 13F Filing: Francis Financial, Inc.
1. Portfolio Overview

Francis Financial, Inc. reported a significant portfolio contraction for the quarter ended September 30, 2025, with total assets under management (AUM) decreasing by 37.0%, dropping from $435.09 million to $274.18 million. This reduction is not solely attributable to market performance but is largely the result of a substantial restructuring strategy. The firm reduced the total number of holdings from 1...

The portfolio currently holds 111 positions. The asset allocation is heavily skewed towards Exchange Traded Funds (ETFs), which account for approximately 36% of the total portfolio value, alongside a significant allocation to individual Communication Services equities. The firm employs a core-satellite approach, utilizing a variety of ETFs for beta and diversification while maintaining a high-conviction overweight in specific large-cap growth stocks.

2. Key Holdings

The portfolio is characterized by a high degree of concentration in its top positions. The top three holdings account for 50.7% of the total portfolio value, indicating a strong conviction stance.

Analysis generated by 13F Insight from SEC Form 13F filing data · Q2 2026. Methodology

Quarter at a glance — Q2 2026

Position-change comparison pending.

No quarter-over-quarter changes available.

Top 10 holdings

By portfolio weight as of Q2 2026.

#HoldingValueSharesWeight
01
VOO
VANGUARD INDEX FDS
$84M123K13.8%02
FLXR
TCW ETF TRUST
$50M1.3M8.2%03
BIV
VANGUARD BD INDEX FDS
$48M627K7.9%04
DFSI
DIMENSIONAL ETF TRUST
$35M767K5.7%05
JIRE
J P MORGAN EXCHANGE TRADED F
$33M396K5.4%06
VUG
VANGUARD INDEX FDS
$31M358K5.1%07
NBSD
NEUBERGER BERMAN ETF TRUST
$25M493K4.1%08
IVOO
VANGUARD ADMIRAL FDS INC
$24M182K3.9%09
META
META PLATFORMS INC
$19M35K3.2%10
SPYV
SPDR SERIES TRUST
$19M308K3.1%

Filing history

2026Q2Jun 30
$610M▲ 13.1%
250 positionsView →2026Q1Mar 31
$539M▲ 5.3%
214 positionsView →2025Q4Dec 31
$512M▲ 86.8%
194 positionsView →2025Q3Sep 30
$274M▼ 37.0%
111 positionsView →2025Q2Jun 30
$435M▲ 5.5%
167 positionsLocked2025Q1Mar 31
$412M▲ 4.4%
152 positionsLocked2024Q4Dec 31
$395M▲ 4.1%
151 positionsLocked2024Q3Sep 30
$379M▲ 14.8%
93 positionsLocked2024Q2Jun 30
$330M▲ 6.5%
81 positionsLocked2024Q1Mar 31
$310M▲ 33.1%
72 positionsLocked2023Q4Dec 31
$233M▲ 21.6%
59 positionsLocked2023Q3Sep 30
$192M▲ 3.6%
49 positionsLocked
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