DOSSIER · 13F-HR · Q2 2026

Friday Financial

$373M in tracked AUM across 108 positions as of Q2 2026.

FF
CIK 0002048792 · last filed Jun 30, 2026
Total AUM
$373M
as of Q2 2026
Holdings
108
positions
Whale Score
61
61
tracked
Activity
no data
changes this Q
AI Analysis · Q2 2026

Comprehensive Analysis of SEC 13F Filing: Friday Financial (CIK: 0002048792)

1. Portfolio Overview

Friday Financial has reported a significant expansion in assets under management (AUM), with the total portfolio value growing by 226.1% quarter-over-quarter, rising from $86.97M to $283.65M. This rapid capital accumulation suggests substantial client inflows or a consolidation of assets during the period ending December 31, 2025. The portfolio consists of 90 holdings, indi...

2. Key Holdings

The portfolio is characterized by a concentration in large-cap, broad-market, and strategic beta ETFs. The top holding is ITOT (iShares Core S&P Total ETF), representing 23.31% of the portfolio at $66.12M. This massive allocation to a single total market fund indicates a strong "core" strategy designed to capture the overall performance of the U.S. equity market.

The remainder of the top ten is dominated by factor-based and international funds:

  • Growth & Value: SCHG (Schwab U.S. Large-Cap Growth ETF) (7.20%) and SCHV (Schwab U.S. Large-Cap Value ETF) (3.24%) suggest a balanced approach to domestic style factors.
  • Fixed Income: VGIT (Vanguard Intermediate-Term Treasury Bond ETF) (4.68%) serves as the primary defensive allocation, providing interest rate risk mitigation.
  • International & Emerging Markets: IDEV (iShares Core MSCI Intl Developed Market) (4.22%) and AVDV (Avantis U.S. Small Cap Value) (3.82%) reflect a distinct tilt toward international diversification and small-cap value premiums.

Quarter at a glance — Q2 2026

Position-change comparison pending.

No quarter-over-quarter changes available.

Top 10 holdings

By portfolio weight as of Q2 2026.

#HoldingValueSharesWeight
01
ITOT
ISHARES TR
$86M523K23.0%
02
SCHG
SCHWAB STRATEGIC TR
$26M757K7.0%
03
BSVO
EA SERIES TRUST
$23M810K6.2%
04
VGIT
VANGUARD SCOTTSDALE FDS
$17M283K4.4%
05
IDEV
ISHARES TR
$15M167K4.0%
06
AVDV
AMERICAN CENTY ETF TR
$14M131K3.6%
07
SCHV
SCHWAB STRATEGIC TR
$13M388K3.6%
08
DFSD
DIMENSIONAL ETF TRUST
$13M275K3.5%
09
SCHD
SCHWAB STRATEGIC TR
$12M364K3.2%
10
DFEM
DIMENSIONAL ETF TRUST
$12M297K3.1%

Filing history

2026Q2Jun 30
$373M 28.7%
108 positionsView →
2026Q1Mar 31
$290M 2.3%
93 positionsView →
2025Q4Dec 31
$284M 18.8%
90 positionsView →
2025Q3Sep 30
$239M 21.5%
91 positionsView →
2025Q2Jun 30
$197M 17.6%
86 positionsLocked
2025Q1Mar 31
$167M 15.2%
71 positionsLocked
2024Q4Dec 31
$145M
65 positionsLocked