DOSSIER · 13F-HR · Q2 2026

HF Advisory Group, LLC

$323M in tracked AUM across 168 positions as of Q2 2026.

HA
CIK 0001963169 · last filed Jun 30, 2026
Total AUM
$323M
as of Q2 2026
Holdings
168
positions
Whale Score
50
50
tracked
Activity
no data
changes this Q
AI Analysis · Q2 2026
Comprehensive Analysis of SEC 13F Filing: HF Advisory Group, LLC
Portfolio Overview

HF Advisory Group, LLC reported a significant expansion in assets under management for the quarter ending December 31, 2025. The total portfolio value surged by 83.9%, rising from $155.83M to $286.64M. This dramatic increase in capital deployed suggests either substantial net inflows from investors or a realization of significant gains on existing positions that were redeployed. The portfolio de...

The portfolio structure is hybrid in nature, utilizing a mix of broad market ETFs and concentrated individual stock selections. No single position represents more than 3.07% of the total assets (DGRO), indicating a risk-managed approach that avoids concentration risk in any single security. The top 10 holdings account for approximately 20.5% of the total portfolio value, which is consistent with a core-satellite or diversified equity strategy.

Key Holdings

The portfolio is currently anchored by iShares Core Dividend Growth ETF (DGRO), which holds the top position at $8.79M (3.07%). This suggests a core focus on dividend appreciation and quality income. Following this, the manager holds significant positions in "Magnificent Seven" components, with Alphabet (GOOG) at $7.65M (2.67%) and Microsoft (MSFT) at $6.31M (2.20%). Notably, Microsoft was a new addition this quarter, immediately becoming one of the largest holdings.

Quarter at a glance — Q2 2026

Position-change comparison pending.

No quarter-over-quarter changes available.

Top 10 holdings

By portfolio weight as of Q2 2026.

#HoldingValueSharesWeight
01
DGRO
ISHARES TR
$10M136K3.2%
02
FALN
ISHARES TR
$8M294K2.5%
03
LGLV
SPDR SERIES TRUST
$7M38K2.1%
04
GOOG
ALPHABET INC
$7M19K2.0%
05
MSFT
MICROSOFT CORP
$6M17K2.0%
06
SPHY
SPDR SERIES TRUST
$6M253K1.8%
07
VZ
VERIZON COMMUNICATIONS INC
$6M138K1.8%
08
JPM
JPMORGAN CHASE & CO
$6M17K1.8%
09
TRP
TC ENERGY CORP
$5M82K1.7%
10
PAGP
PLAINS GP HLDGS L P
$5M212K1.6%

Filing history

2026Q2Jun 30
$323M 10.2%
168 positionsView →
2026Q1Mar 31
$293M 2.7%
166 positionsView →
2025Q4Dec 31
$302M 10.8%
174 positionsView →
2025Q3Sep 30
$272M 7.6%
166 positionsView →
2025Q2Jun 30
$253M 10.6%
164 positionsLocked
2025Q1Mar 31
$229M 5.2%
160 positionsLocked
2024Q4Dec 31
$218M 1.1%
159 positionsLocked
2024Q3Sep 30
$215M 11.3%
164 positionsLocked
2024Q2Jun 30
$193M 8.1%
164 positionsLocked
2024Q1Mar 31
$179M 14.2%
155 positionsLocked
2023Q4Dec 31
$157M 16.1%
151 positionsLocked
2023Q3Sep 30
$135M 6.5%
148 positionsLocked
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