LANDAAS & CO /WI /ADV

2. Key Holdings

The portfolio is dominated by large-cap, broad-market ETFs, signaling a focus on U.S. equity exposure.

• VTI (Vanguard Total Stock Market ETF): This is the largest holding, comprising 25.18% of the portfolio ($114.44M). This massive allocation provides exposure to the entire U.S. equity market, acting as the portfolio's core anchor.
• IWD (iShares Russell 1000 Value ETF): Representing 16.90% ($76.82M), this position indicates a distinct "value" tilt within the U.S. large-cap space.
• QUAL (iShares MSCI USA Quality Factor ETF): Accounting for 13.62% ($61.91M), this holding focuses on companies with high quality scores based on profitability, earnings quality, and low leverage.
• Top Individual Stocks: Direct equity positions are minimal compared to ETFs. The largest individual holdings are Apple Inc. (AAPL) at 1.68% and Microsoft Corp. (MSFT) at 1.26%. The presence of these tech giants, combined with smaller stakes in Amazon, Nvidia, and Tesla, suggests that the manager prefers to gain technology exposure indirectly through broad funds rather than concentrating heavily on single-stock picks.