DOSSIER · 13F-HR · Q1 2026

NORTHLAND SECURITIES, INC.

$105M in tracked AUM across 108 positions as of Q1 2026.

NS
CIK 0001006938 · last filed Mar 31, 2026
Total AUM
$105M
as of Q1 2026
Holdings
108
positions
Whale Score
50
50
tracked
Activity
no data
changes this Q
AI Analysis · Q1 2026

Comprehensive Analysis of SEC 13F Filing: NORTHLAND SECURITIES, INC.

1. Portfolio Overview

Northland Securities, Inc. reports a portfolio with a total market value of approximately $104.3 million as of the reporting period (noted as 2025-12-31), comprising 111 individual holdings. The portfolio exhibits a highly structured, "core-satellite" architecture heavily reliant on Exchange-Traded Funds (ETFs). Approximately 62.3% of the total portfolio value ($64.99M) is allocated to...

2. Key Holdings

The portfolio is dominated by a significant allocation to income and broad market strategies at the top of the list.

  • Primary Anchor: The largest position is the JPMorgan Exchange-Traded Fund (JPIE), a defined income ETF, which constitutes a substantial 18.46% of the portfolio ($19.26M). This indicates an aggressive income generation objective or a hedging strategy focused on yield.
  • Market Beta: The iShares Core S&P 500 ETF (IVV) holds the second position at 5.24% ($5.47M), serving as the primary vehicle for U.S. large-cap equity exposure.
  • Sector Concentration: Notable concentrations include the Technology Select Sector SPDR ETF (XLK) at 4.20% and the iShares Global Tech ETF (IXN) at 3.12%, highlighting a strong conviction in the technology sector.
  • Top Individual Equities: Among individual stocks, Apple Inc. (AAPL) is the standout holding, ranking 4th overall with 3.31% allocation ($3.45M). Other significant individual positions include Amazon (AMZN) at 2.05% and Berkshire Hathaway (BRK/B) at 1.46%. While heavyweights like NVIDIA (NVDA) and Microsoft (MSFT) are present, their allocations are relatively modest (1.18% and 0.80% respectively), suggesting the firm prefers to access tech exposure primarily through ETFs rather than concentrated single-stock bets.

3. Sector Allocation

The sector breakdown reveals a barbell strategy balancing income, growth, and defensive sectors.

  • ETF Dominance: The "ETF" category is the largest segment, encompassing factor-based, income, and broad market funds. Within this, there are clear tilts toward Technology (via XLK, IXN, SOXX, IYW) and Energy (via IXC, XLE).
  • Technology: Direct technology exposure totals $9.40M (9.0%), excluding the tech-heavy ETFs. When combined with the tech-specific ETFs (XLK, IXN, SOXX, IYW, BAI), the aggregate exposure to the technology sector is likely significantly higher, potentially exceeding 20-25% of the portfolio.
  • Financial Services: This sector represents $3.64M (3.5%) in direct holdings, supplemented by financial sector ETFs (XLF). Key names include Capital One (COF), Apollo Global Management (APO), and U.S. Bancorp (USB).
  • Energy: The firm holds $3.11M in the Global Energy ETF (IXC) and $3.10M in the Energy Select Sector SPDR (XLE), totaling nearly 6% in energy ETFs alone, with an additional 0.55% in Marathon Petroleum (MPC). This indicates a tactical overweight in energy, likely seeking inflation hedging or value rotation.
  • Consumer Staples & Healthcare: These defensive sectors are represented through a mix of ETFs (XLP) and select stocks like Costco (COST) and UnitedHealth (UNH), providing stability against volatility.

Quarter at a glance — Q1 2026

Position-change comparison pending.

No quarter-over-quarter changes available.

Top 10 holdings

By portfolio weight as of Q1 2026.

#HoldingValueSharesWeight
01
JPIE
J P MORGAN EXCHANGE-TRADED FD TR INCOME ETF
$19M407K17.9%
02
IVV
ISHARES TR CORE S&P 500 ETF
$5M8K5.0%
03
IXC
ISHARES TR GLOBAL ENERGY ETF
$4M72K4.0%
04
XLE
SELECT SECTOR SPDR TR STATE STREET ENERGY SELECT SECTOR SPDR ETF
$4M67K3.9%
05
XLK
SELECT SECTOR SPDR TR STATE STREET TECHNOLOGY SELECT SECTOR SPDR ETF
$4M30K3.8%
06
KXI
ISHARES TR GLOBAL CONSUMER STAPLES ETF
$3M49K3.1%
07
IXN
ISHARES TR GLOBAL TECH ETF
$3M32K3.1%
08
XLP
SELECT SECTOR SPDR TR STATE STREET CONSUMER STAPLES SELECT SECTOR SPDR ETF
$3M36K2.8%
09
AAPL
APPLE INC COM
$3M11K2.6%
10
IVW
ISHARES TR S&P 500 GROWTH ETF
$2M22K2.4%

Filing history

2026Q1Mar 31
$105M 0.7%
108 positionsView →
2025Q4Dec 31
$104M
111 positionsView →