DOSSIER · 13F-HR · Q3 2025

Sterling Financial Group, Inc.

$316M in tracked AUM across 73 positions as of Q3 2025.

SF
CIK 0001991301 · last filed Sep 30, 2025
Total AUM
$316M
as of Q3 2025
Holdings
73
—
positions
Whale Score
52
52
tracked
Activity
—
no data
changes this Q
AI Analysis · Q3 2025

Sterling Financial Group runs a $316 million book that is almost entirely wrapped in exchange-traded funds: the top eight holdings are all ETFs, and the portfolio’s single-stock exposure is limited to small Apple, Nvidia, and Microsoft positions. In the third quarter the fund rotated from municipal bonds and long-duration Treasuries into Invesco’s self-indexed ETF suite — increasing BSCS, BSCW, and INTF by millions — while swapping its iShares Bitcoin Trust (IBIT) for Grayscale Ethereum Trust (ETHE).

Sterling Financial Group’s $316 million book is one of the most ETF-dominant portfolios in the dataset. Of its 73 positions, the top eight are all exchange-traded funds — Invesco S&P 500 Quality (SPHQ), Amplify Dividend (DIVO), JPMorgan Growth (JGRO), iShares International Quality (INTF), an iShares core bond fund, and four Invesco self-indexed sleeves (BSCS, BSCW, IDVO, and BSMT). Individual stocks — Apple, Nvidia, Microsoft, Alphabet, Amazon, Meta, Tesla, and a handful of others — account for less than 10% of assets combined.

The Q3 2025 activity was concentrated in the ETF core. The fund increased its Invesco self-indexed holdings sharply: BSCS by $5.1 million, BSCW by $7.6 million, and INTF by $7.7 million. IDVO and DIVO were also built by $4.6 million and $4.2 million respectively. On the fixed-income side, the fund exited its SPDR long-term bond (SPLB) and SPDR municipal-bond (TFI) positions entirely, replacing them with shorter-duration or equity-linked fixed-income sleeves. The ultrashort GSY was trimmed, while the JPMorgan short-term JMST maintained its weight despite a share reduction.

Analysis generated by 13F Insight from SEC Form 13F filing data · Q3 2025. Methodology

Quarter at a glance — Q3 2025

Position-change comparison pending.

No quarter-over-quarter changes available.

Top 10 holdings

By portfolio weight as of Q3 2025. Source: SEC EDGAR 13F-HR filings.

#HoldingValueSharesWeight
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Filing history

2025Q3Sep 30
$316M▲ 5.9%
73 positionsLocked
2025Q2Jun 30
$298M▲ 7.4%
71 positionsLocked
2025Q1Mar 31
$277M▲ 3.2%
63 positionsLocked
2024Q4Dec 31
$269M▲ 14.9%
65 positionsLocked
2024Q3Sep 30
$234M▲ 6.2%
66 positionsLocked
2024Q2Jun 30
$220M▲ 4.6%
64 positionsLocked
2024Q1Mar 31
$211M▲ 25.0%
64 positionsLocked
2023Q4Dec 31
$169M▲ 5.9%
62 positionsLocked
2023Q3Sep 30
$159M▲ 22.1%
61 positionsLocked
2023Q1Mar 31
$130M— 0.0%
52 positionsLocked
2022Q4Dec 31
$130M—
52 positionsLocked