DOSSIER · 13F-HR · Q2 2026

WEST MICHIGAN ADVISORS, LLC

$455M in tracked AUM across 298 positions as of Q2 2026.

WM
CIK 0001909879 · last filed Jun 30, 2026
Total AUM
$455M
as of Q2 2026
Holdings
298
positions
Whale Score
46
46
tracked
Activity
no data
changes this Q
AI Analysis · Q2 2026

West Michigan Advisors' $455M Q1 2026 book tells two stories at once. The ETF core grew modestly in value, but beneath that surface the active sleeve rotated out of thematic vehicles. The largest value reduction landed on CGGO, the Capital Group growth ETF, cut by $2.1M, while fresh capital migrated toward Merck, Bristol-Myers, Altria and Caterpillar — dividend-heavy names that read as a defensive repositioning. The replacement of the Innovator buffer ETF POCT ($8.2M exited) with PJAN ($7.9M initiated) reveals an income-over-tactical posture.

The most consequential action of the quarter was the rotation of the active sleeve away from thematic vehicles. The largest reduction by value landed on CGGO, Capital Group's growth-equity ETF, which was trimmed by roughly 565,000 shares — a 36% cut that removed approximately $2.1M from the position. That capital migrated toward dividend-heavy names: Merck ($5.3M initiated), Bristol-Myers Squibb ($4.0M), Altria ($3.9M) and Caterpillar ($3.8M). All four are high-yield, cash-generative businesses whose defensive characteristics outperform when rate expectations shift.

The high-frequency churn in the ETF sleeve suggests a separate discipline. The largest net addition came from Alphabet, where the advisor added roughly 7,100 shares — a 78% increase in position size worth approximately $1.8M in new money despite the stock's own price appreciation. Microsoft's value declined fractionally even as shares were added, implying the price moved against the position. Comcast was the largest share-count increase at 54%, adding more than 51,000 shares.

Quarter at a glance — Q2 2026

Position-change comparison pending.

No quarter-over-quarter changes available.

Top 10 holdings

By portfolio weight as of Q2 2026.

#HoldingValueSharesWeight
01
GNTX
Gentex Corp
$39M1.8M8.6%
02
DIVO
Amplify CWP Enhanced DIV Inm ETF
$15M339K3.3%
03
AAPL
Apple Inc
$12M46K2.6%
04
NVDA
Nvidia Corp
$11M61K2.3%
05
MSFT
Microsoft
$10M28K2.3%
06
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$8M171K1.7%
07
VOO
Vanguard S&P 500 ETF
$6M11K1.4%
08
AVGO
Broadcom Inc
$6M19K1.3%
09
JPM
JPMorgan Chase
$6M19K1.2%
10
MRK
Merck & Co. Inc.
$5M44K1.2%

Filing history

2026Q2Jun 30
$455M 0.0%
298 positionsView →
2026Q1Mar 31
$455M 4.5%
298 positionsView →
2025Q4Dec 31
$436M 4.7%
271 positionsView →
2025Q3Sep 30
$416M 17.3%
261 positionsView →
2025Q2Jun 30
$354M 17.5%
235 positionsLocked
2025Q1Mar 31
$302M 9.0%
212 positionsLocked
2024Q4Dec 31
$331M 0.0%
228 positionsLocked
2024Q3Sep 30
$331M 5.4%
191 positionsLocked
2024Q2Jun 30
$314M 2.2%
179 positionsLocked
2024Q1Mar 31
$308M 16.6%
176 positionsLocked
2023Q4Dec 31
$264M 41.1%
154 positionsLocked
2023Q3Sep 30
$187M 25.2%
151 positionsLocked
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