DOSSIER · 13F-HR · Q3 2026

Willis Investment Counsel

$2.0B in tracked AUM across 128 positions as of Q3 2026.

WI
CIK 0001310929 · last filed Sep 30, 2026
Total AUM
$2.0B
as of Q3 2026
Holdings
128
—
positions
Whale Score
61
61
tracked
Activity
—
no data
changes this Q
AI Analysis · Q3 2026
Portfolio Overview

Willis Investment Counsel’s 13F for the quarter ending 2025-12-31 shows a materially larger, broadly diversified equity portfolio with 130 reported holdings and a total market value of $1.94 billion. The portfolio value increased 205.8% quarter-over-quarter (from $632.87 million to $1.94 billion), an absolute rise of $1.307 billion. Activity was high: 33 new positions were opened and 31 positions were sold, with 8 stakes increased, 5 reduced and 4 unchanged. The largest sing...

Key Holdings

The largest individual holdings are established, large-cap names across healthcare, technology, industrials and financials. Highlights:

  • Johnson & Johnson (JNJ): $75.62M, 3.91% — largest single-stock position.
  • Cisco Systems (CSCO): $64.17M, 3.32% — sizable technology/communications exposure.
  • Microsoft (MSFT): $54.68M, 2.83% — large-cap software exposure added this quarter as a new position.
  • Accenture, Chubb, Texas Instruments, Caterpillar and Lockheed Martin each range from $45–$52M (2.36–2.69% each). Collectively the top 10 (JNJ through Medtronic) make up ~26.4% of assets, and no single holding exceeds ~4%—a structure consistent with a diversified large-cap equity approach and position sizing that controls single-name concentration risk.

Many of the top holdings are traditionally large-cap, dividend-paying, cash-generative companies (JNJ, PFE, PG, PEP, WMT, XOM, CAT, HD). There is also a meaningful allocation to technology infrastructure and industrials (CSCO, TXN, MSFT, NVDA, CAT, LMT), indicating exposure to both secular tech trends and economic/capital goods cycles.

Analysis generated by 13F Insight from SEC Form 13F filing data · Q3 2026. Methodology

Quarter at a glance — Q3 2026

Position-change comparison pending.

No quarter-over-quarter changes available.

Top 10 holdings

By portfolio weight as of Q3 2026.

#HoldingValueSharesWeight
01
CSCO
Cisco Systems Inc
$79M731K4.0%
02
JNJ
Johnson And Johnson
$69M261K3.5%
03
MSFT
Microsoft Corp
$64M124K3.2%
04
TXN
Texas Instruments Inc
$57M204K2.9%
05
PAYX
Paychex Inc
$48M484K2.4%
06
H1467J104
Chubb Ltd
$48M146K2.4%
07
G1151C101
Accenture PLC
$47M257K2.4%
08
PFE
Pfizer Inc
$45M1.6M2.3%
09
34959E109
Fortinet, Inc
$45M249K2.3%
10
XOM
Exxon Mobil Corp
$41M255K2.1%

Filing history

2026Q3Sep 30
$2.0B▼ 6.1%
128 positionsView →
2026Q2Jun 30
$2.1B▲ 14.6%
125 positionsView →
2026Q1Mar 31
$1.8B▼ 5.4%
123 positionsView →
2025Q4Dec 31
$1.9B▲ 5.8%
130 positionsView →
2025Q3Sep 30
$1.8B▲ 7.0%
127 positionsLocked
2025Q2Jun 30
$1.7B▲ 14.9%
118 positionsLocked
2025Q1Mar 31
$1.5B▼ 2.5%
117 positionsLocked
2024Q4Dec 31
$1.5B▼ 0.9%
116 positionsLocked
2024Q3Sep 30
$1.5B▲ 6.6%
113 positionsLocked
2024Q2Jun 30
$1.4B▼ 0.7%
107 positionsLocked
2024Q1Mar 31
$1.5B▲ 2.4%
107 positionsLocked
2023Q4Dec 31
$1.4B▲ 7.6%
113 positionsLocked
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