ALBER LAURA

Every one of Laura Alber's 616 recorded Williams-Sonoma transactions since 2003 sits on the selling side — 4.33 million shares sold, zero bought. Two separate sales, on April 17 and May 27, 2026, both executed exactly at $200.00 per share — a level of price precision that points to a pre-set 10b5-1 trading-plan trigger rather than coincidence. Between those two dates, a cluster of sales on May 14 landed lower, between $171.93 and $174.57, before the stock recovered sharply: by July 15, 2026, five separate tranches sold between $219.10 and $222.74 — roughly a 29% increase from the mid-May low to the July high, visible entirely through routine sales. A massive March 21, 2026 vesting event (311,719 shares in a single exercise, alongside two smaller tranches) marks the year's major annual equity award.