BARTON RICHARD N

CIK: 0001184230
Director
Primary company: NETFLIX INC (NFLX)

BARTON RICHARD N is a corporate insider at NETFLIX INC (NFLX) filing SEC Form 4 transactions. 2,012 transactions across 7 companies, totaling $24,760,324 in purchases and $436,011,414 in sales. Source: SEC EDGAR.

AI Insider Summary

Richard Barton's 2,009-transaction Form 4 record splits into two ledgers that could not read more differently. At Netflix, where he sits on the board, 1,218 filings since 2004 net out to 6,000 shares bought against 347,166 sold, and the recent cadence is a metronome: an acquisition on the first trading day of nearly every month whose dollar value holds near $62,000 whether that meant 51 shares at $1,218.98 in June 2025 or 842 shares at $74.19 in July 2026 — compensation machinery, not conviction. The decisions live on the Zillow side, where the co-founder sold roughly 350,000 shares at $84-86 across two days in August 2025, then logged twin 300,000-share option exercises at a $22.41 strike in February 2026 with no matching sale in the record.

The Netflix ledger is machinery. Barton's 1,218 NFLX filings since August 2004 cumulate to just 6,000 shares bought against 347,166 sold. The recent rows all carry code A — acquisitions — landing on the first trading day of nearly every month: 51 shares at $1,218.98 in June 2025, 654 shares at $95.55 in April 2026, 842 shares at $74.19 in July 2026. The share counts jumped an order of magnitude while the per-share price fell in near-exact proportion, and the tell is what stayed constant: each grant is worth roughly $62,000. A screener flagging "insider acquired 842 NFLX shares" in July 2026 is looking at the same monthly director grant the record has carried for years, resized to a lower share price. Treating any single row here as a buy signal is a category error the value-constancy exposes.

The Zillow ledger is where intent shows. Barton co-founded the company, and this is the only series in his file with genuinely directional moves. In August 2025 he sold approximately 350,000 shares across two sessions at $84.06-$85.93. Six months later, in February 2026, come twin 300,000-share option exercises recorded at a $22.41 strike across Zillow's two share classes — exercised and, within this filing window, held rather than flipped. The lifetime asymmetry is stark all the same: 6.0 million shares sold under the pre-2015 Zillow Inc entity and another 2.4 million under Zillow Group, against 703,497 bought. The February exercises put a fresh 600,000-share block on the books barely two quarters after the August selling window — the next disposition rows, whenever they come, will say whether the exercise was accumulation or staging.

Analysis generated by 13F Insight from SEC Form 4 filing data. Methodology
Total Transactions
2,012
Total Buy Value
$24.76M
Total Sell Value
$436.01M
Net Activity
$-411.25M
Last Transaction
Aug 2026
Companies
7

Companies

Transaction History

Source: SEC EDGAR Form 4 insider transaction filings.

Type
Exercise
Shares
2,160
Price
$20.11
Value
$43K
Type
Sale
Shares
2,160
Price
$75.10
Value
$162K
Type
Exercise
Shares
2,160
Price
$20.11
Value
$43K
Type
Award
Shares
842
Price
$74.19
Value
$62K
Type
Award
Shares
654
Price
$95.55
Value
$62K
ZILLOW GROUP, INC.
Z AND ZG
Type
Exercise
Shares
300,000
Price
$22.41
Value
$6.72M
ZILLOW GROUP, INC.
Z AND ZG
Type
Exercise
Shares
300,000
Price
$22.41
Value
$6.72M
Type
Award
Shares
581
Price
-
Value
-
Type
Award
Shares
56
Price
-
Value
-
Type
Award
Shares
54
Price
-
Value
-
Type
Award
Shares
51
Price
-
Value
-
ZILLOW GROUP, INC.
Z AND ZG
Type
Sale
Shares
50,000
Price
$85.79
Value
$4.29M
ZILLOW GROUP, INC.
Z AND ZG
Type
Sale
Shares
22,569
Price
$85.93
Value
$1.94M
ZILLOW GROUP, INC.
Z AND ZG
Type
Sale
Shares
77,431
Price
$85.53
Value
$6.62M
ZILLOW GROUP, INC.
Z AND ZG
Type
Sale
Shares
13,669
Price
$85.49
Value
$1.17M
ZILLOW GROUP, INC.
Z AND ZG
Type
Sale
Shares
146,111
Price
$85.10
Value
$12.43M
ZILLOW GROUP, INC.
Z AND ZG
Type
Sale
Shares
40,220
Price
$84.06
Value
$3.38M
Type
Award
Shares
54
Price
-
Value
-
Type
Award
Shares
49
Price
-
Value
-
Type
Award
Shares
51
Price
$1218.98
Value
$62K