Hoffman Reid
Hoffman Reid is a corporate insider at Aurora Innovation, Inc. (AUR) filing SEC Form 4 transactions. 261 transactions across 6 companies, totaling $0 in purchases and $174,249,538 in sales. Source: SEC EDGAR.
The insider at CIK 0001519339 — an Aurora Innovation Inc. (AUR) executive whose Form 4 filings capture 268 transactions — executed what is unambiguously the most direct insider-selling episode in this batch: on May 28, 2026, the insider sold two blocks of AUR stock totaling approximately 1.14 million shares at $7.27 per share, generating roughly $8.3 million in proceeds from a position that had been acquired through RSU vesting at zero or nominal cost. The sell came in two tranches — 60,118 shares and a substantially larger 1,082,118 shares — both executed at the same $7.2741 price on the same day, suggesting a pre-arranged 10b5-1 distribution block or a tender-acceptance event (such as a company-sponsored liquidity program) rather than a discretionary open-market sell decision. AUR's stock has been under sustained pressure since its November 2021 SPAC merger, trading in the$5–$18 range through 2022–2026, and the$7.27 sale price is near the lower quartile of that range. The May 28 distribution was preceded by a smaller sell on May 18 (17,382 shares at$7.50) and followed by a June 2026 RSU vest-acquisition of 36,547 shares — a standard vest-replenishment event that partially offsets the sell but does not replace the distributed shares. The register's only other live position is a small Microsoft RSU accumulation (two June 2026 acquisitions totaling 263 shares), a compensation-driven sleeve with no signal. The honest read: this insider is reducing AUR concentration at a historically depressed price, either because of personal liquidity needs or because the insider does not expect near-term price recovery — both are legitimate and informative reasons, neither of which requires speculation about the company's fundamentals.
Companies
Transaction History
Source: SEC EDGAR Form 4 insider transaction filings.
Company | Type | Shares | Price | Value | Shares After | Date | SEC |
|---|---|---|---|---|---|---|---|
MICROSOFT CORP MSFT | Award | 39 | - | - | 16,963 | 6/11/2026 Filed: 6/11/2026 | Filing → |
MICROSOFT CORP MSFT | Award | 224 | - | - | 16,923 | 6/5/2026 Filed: 6/5/2026 | Filing → |
| Sale | 60,118 | $7.27 | $437K | 0 | 5/28/2026 Filed: 5/28/2026 | Filing → | |
| Sale | 60,118 | $7.27 | $437K | 0 | 5/28/2026 Filed: 5/28/2026 | Filing → | |
| Sale | 1,082,118 | $7.27 | $7.87M | 0 | 5/28/2026 Filed: 5/28/2026 | Filing → | |
| Award | 36,547 | - | - | 354,669 | 5/21/2026 Filed: 5/21/2026 | Filing → | |
MICROSOFT CORP MSFT | Award | 37 | - | - | 16,698 | 3/12/2026 Filed: 3/12/2026 | Filing → |
MICROSOFT CORP MSFT | Award | 30 | - | - | 16,443 | 12/11/2025 Filed: 12/12/2025 | Filing → |
MICROSOFT CORP MSFT | Award | 194 | - | - | 16,412 | 12/4/2025 Filed: 12/5/2025 | Filing → |
| Sale | 17,382 | $7.51 | $130K | 60,118 | 5/18/2026 Filed: 10/31/2025 | Filing → | |
| Sale | 17,382 | $7.51 | $130K | 60,118 | 5/18/2026 Filed: 10/31/2025 | Filing → | |
| Sale | 312,882 | $7.51 | $2.35M | 1,082,118 | 5/18/2026 Filed: 10/31/2025 | Filing → | |
| Sale | 274,925 | $7.81 | $2.15M | 77,500 | 5/15/2026 Filed: 10/31/2025 | Filing → | |
| Sale | 274,925 | $7.81 | $2.15M | 77,500 | 5/15/2026 Filed: 10/31/2025 | Filing → | |
| Sale | 4,948,637 | $7.81 | $38.64M | 1,395,000 | 5/15/2026 Filed: 10/31/2025 | Filing → | |
| Conversion | 352,425 | - | - | 0 | 10/31/2025 Filed: 10/31/2025 | Filing → | |
| Conversion | 352,425 | - | - | 0 | 10/31/2025 Filed: 10/31/2025 | Filing → | |
| Conversion | 6,343,637 | - | - | 0 | 10/31/2025 Filed: 10/31/2025 | Filing → | |
| Conversion | 352,425 | - | - | 352,425 | 10/31/2025 Filed: 10/31/2025 | Filing → | |
| Conversion | 352,425 | - | - | 352,425 | 10/31/2025 Filed: 10/31/2025 | Filing → |
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