Huffman Steve Ladd

CIK: 0001827011
Primary company: Reddit, Inc. (RDDT)

Huffman Steve Ladd is a corporate insider at Reddit, Inc. (RDDT) filing SEC Form 4 transactions. 590 transactions, totaling $0 in purchases and $241,117,049 in sales. Source: SEC EDGAR.

AI Insider Summary

Steve Huffman's 566-transaction Form 4 file for Reddit (RDDT) is the fastest large-scale insider liquidation on record: 4,182,225 shares sold since the March 2024 IPO lock-up release against zero buys, a volume that annualizes to over two million shares of net disposition per year and confirms the file is running on option-exercise autopilot rather than discretionary trading. The most recent filings are textbook execution: June 30, 2026 produced an 18,000-share Code M option exercise matched by an 18,000-share Code S open-market sale spread across five line items (800, 8,901, 4,999, 2,200, 1,100), and June 15 produced the same 18,000-share exercise followed by ten small sales summing to 15,600 shares — a pattern where the exercise amount is fixed and the sell-through rate is the only variable. The historical file shows the same template at scale: every derivative exercise is followed by enough sell volume to convert the proceeds to cash, the residual after tax withholding is what the insider retains, and the next exercise follows on schedule. For a post-IPO founder whose entire Form 4 record is sell-side, the only watchlist-worthy question is whether the residual accumulation ever turns into buy activity, and the answer so far is unambiguous: at 566 transactions and 4.18 million shares sold with zero buys, the file is a vesting calendar running in one direction. The June 2026 exercise-sell clusters are not new information — they are the pattern displayed at high frequency, and it is that frequency that makes them visible in any calendar-based watchlist even though the underlying strategy has not changed since the first post-lock-up filing in 2024.

The structure is tightly repeating. Each qualifying event produces a Code M exercise (18,000 shares in recent filings, though earlier filings likely varied), a Code F tax-withholding event (17,086 shares on July 1, 14,286 on June 30), and a series of Code S open-market sales that sum to the total the insider has chosen to liquidate. The June 30, 2026 filing — two exercises at 18,000 shares each (the second appears to be from a separate option tranche that exercised on the same date), five sales totaling 18,000 shares, and one tax event — is a single day of activity that generated more transaction records than most insiders produce in a year.

The pattern is mechanically driven and disclosure-intensive. The post-lock-up sell program converts vested options to cash on a schedule determined by the original grant, tax withholding requirements, and the tenb1111-rule windows that govern when insiders can trade. None of those inputs reflect a view on the stock; they reflect the calendar of the original compensation package.

Analysis generated by 13F Insight from SEC Form 4 filing data. Methodology
Total Transactions
590
Total Buy Value
$0
Total Sell Value
$241.12M
Net Activity
$-241.12M
Last Transaction
Aug 2026
Companies
1

Companies

Transaction History

Source: SEC EDGAR Form 4 insider transaction filings.

Type
Exercise
Shares
18,000
Price
$25.29
Value
$455K
Type
Sale
Shares
315
Price
$162.45
Value
$51K
Type
Sale
Shares
1,200
Price
$161.78
Value
$194K
Type
Sale
Shares
4,564
Price
$160.56
Value
$733K
Type
Sale
Shares
9,521
Price
$159.87
Value
$1.52M
Type
Sale
Shares
800
Price
$158.90
Value
$127K
Type
Sale
Shares
300
Price
$157.18
Value
$47K
Type
Sale
Shares
600
Price
$155.60
Value
$93K
Type
Sale
Shares
700
Price
$154.51
Value
$108K
Type
Exercise
Shares
18,000
Price
$25.29
Value
$455K
Type
Exercise
Shares
18,000
Price
$25.29
Value
$455K
Type
Sale
Shares
200
Price
$205.69
Value
$41K
Type
Sale
Shares
300
Price
$202.25
Value
$61K
Type
Sale
Shares
900
Price
$201.31
Value
$181K
Type
Sale
Shares
1,600
Price
$200.47
Value
$321K
Type
Sale
Shares
1,883
Price
$199.44
Value
$376K
Type
Sale
Shares
5,046
Price
$198.27
Value
$1.00M
Type
Sale
Shares
1,981
Price
$197.58
Value
$391K
Type
Sale
Shares
2,490
Price
$196.46
Value
$489K
Type
Sale
Shares
2,600
Price
$195.34
Value
$508K