John Sharon Price

Insider trading profile for John Sharon Price across Build-A-Bear Workshop (BBW, primary, 137 tx) and Jack in the Box (JACK, 37 tx): BBW: 1,463,775 shares sold, zero discretionary acquisitions. Transaction pattern: A-code (RSU vesting) events are the source of sellable shares: 2026-06-11 (2,663), 2026-04-14 (11,829 + 7,446 = 19,275), 2026-04-10 (G-code, 42,511 -- likely gift/transfer), 2025-06-03 (9,897), 2025-04-15 (40,814), 2025-12-31 (1,571). F-code (fee/tax) events: 2026-04-30 (5,300 at $36.94), 2025-04-30 (22,014 at $35.28), 2026-01-20 (none shown). S-code (open-market sell) events: 2025-09-22 (9,946 + 2,697 = 12,643 at $72.55-$73.22), 2025-09-16 (15,288 + 7,030 + 772 = 23,090 at $71.51-$74.17), 2025-06-05 (11,645 + 19,605 = 31,250 at $45.30-$46.44), 2025-01-10 (500 + 53,462 = 53,962 at $42.02-$46.56), 2025-01-07 (1,081 + 67,778 = 68,859 at $46.05-$46.56), 2024-10-08 (48,325 at $35.19), 2024-09-03 (50,000 at $33.32). Key pattern: The S-code sells cluster around earnings/events and are large (12K-69K shares per event) at prices ranging $33-$73. This is not mechanical diversification -- these are deliberate, sizeable liquidations. The A-code events provide the shares being sold (RSU vesting + immediate sell). The pattern shows the insider has been systematically selling vested BBW shares since 2013 across every price regime ($33-$73). The 2025-06 sells at $45.30-$46.44 total 31,250 shares; the 2025-01 sells at $42-$46 total 122,821 shares; the 2024-09/10 sells totaled 98,325 shares at $33-$35. JACK (Jack in the Box): 37 transactions 2015-2024, all A-code acquisitions (92 + 85 shares) -- small RSU vesting, zero sells. Bearish read on BBW: the 1.46M-share sell total across 11+ years with zero discretionary acquisitions is a textbook systematic liquidation profile. The sell sizes are large relative to typical insider activity (30K-69K per event), suggesting the insider has been a major BBW shareholder reducing a concentrated position. BBW (toy retail/family entertainment) has faced structural headwinds; the consistent insider selling across every price point is a notable negative. The JACK profile (small A-code only) is neutral.