Yi Steven

CIK: 0001829946
Primary company: MediaAlpha, Inc. (MAX)

Yi Steven is a corporate insider at MediaAlpha, Inc. (MAX) filing SEC Form 4 transactions. 185 transactions across 2 companies, totaling $0 in purchases and $54,530,693 in sales. Source: SEC EDGAR.

AI Insider Summary

Between March 18 and April 15, 2026, Steven Yi sold exactly 4,000 MediaAlpha shares on ten separate trading days — an identical size, day after day, while the price drifted from $9.59 up to $9.78. Then the pattern broke: starting April 20, daily sale sizes became variable and dramatically larger, climbing to 28,543, then 33,663, then 96,000 shares by July 1, and reaching 114,292 shares on July 15 at $14.17 — nearly 30 times the size of the earlier fixed daily lots. Across all 182 recorded MediaAlpha transactions since 2020, Yi has sold 3,865,820 shares and never once made an open-market purchase. His only other tracked relationship, at White Mountains Insurance Group, shows three transactions with no shares bought or sold.

Then the pattern changed completely

Starting April 20, that consistency disappeared. Daily sale sizes became variable and grew much larger: 28,543 shares, then 16,047, 33,663, 26,739, 24,000, and by July 1, a 96,000-share day. The trend continued into July: 17,254 shares on the 6th, 26,467 on the 7th, 9,496 on the 13th, 37,701 on the 14th, and 114,292 on the 15th — nearly 30 times the size of the earlier fixed 4,000-share lots. The price kept climbing alongside the larger sales, from roughly $10 in late April to $14.17 by mid-July, a real gain of roughly 40% over that stretch.

Total Transactions
185
Total Buy Value
$0
Total Sell Value
$54.53M
Net Activity
$-54.53M
Last Transaction
Jul 2026
Companies
2

Companies

Transaction History

Source: SEC EDGAR Form 4 insider transaction filings.

Type
Sale
Shares
12,333
Price
$14.20
Value
$175K
Type
Sale
Shares
82,457
Price
$14.39
Value
$1.19M
Type
Sale
Shares
114,292
Price
$14.17
Value
$1.62M
Type
Sale
Shares
37,701
Price
$14.06
Value
$530K
Type
Sale
Shares
9,496
Price
$14.05
Value
$133K
Type
Sale
Shares
26,467
Price
$14.07
Value
$372K
Type
Sale
Shares
17,254
Price
$14.01
Value
$242K
Type
Sale
Shares
96,000
Price
$12.90
Value
$1.24M
Type
Sale
Shares
24,000
Price
$10.01
Value
$240K
Type
Sale
Shares
26,739
Price
$10.00
Value
$267K
Type
Sale
Shares
6,565
Price
$10.00
Value
$66K
Type
Sale
Shares
33,663
Price
$9.99
Value
$336K
Type
Sale
Shares
4,000
Price
$9.88
Value
$40K
Type
Sale
Shares
16,047
Price
$10.08
Value
$162K
Type
Sale
Shares
28,543
Price
$10.06
Value
$287K
Type
Sale
Shares
4,000
Price
$9.68
Value
$39K
Type
Sale
Shares
4,000
Price
$9.47
Value
$38K
Type
Sale
Shares
4,000
Price
$9.07
Value
$36K
Type
Sale
Shares
4,000
Price
$9.78
Value
$39K
Type
Sale
Shares
4,000
Price
$9.46
Value
$38K