Yi Steven
Yi Steven is a corporate insider at MediaAlpha, Inc. (MAX) filing SEC Form 4 transactions. 185 transactions across 2 companies, totaling $0 in purchases and $54,530,693 in sales. Source: SEC EDGAR.
Between March 18 and April 15, 2026, Steven Yi sold exactly 4,000 MediaAlpha shares on ten separate trading days — an identical size, day after day, while the price drifted from $9.59 up to $9.78. Then the pattern broke: starting April 20, daily sale sizes became variable and dramatically larger, climbing to 28,543, then 33,663, then 96,000 shares by July 1, and reaching 114,292 shares on July 15 at $14.17 — nearly 30 times the size of the earlier fixed daily lots. Across all 182 recorded MediaAlpha transactions since 2020, Yi has sold 3,865,820 shares and never once made an open-market purchase. His only other tracked relationship, at White Mountains Insurance Group, shows three transactions with no shares bought or sold.
Companies
Transaction History
Source: SEC EDGAR Form 4 insider transaction filings.
Company | Type | Shares | Price | Value | Shares After | Date | SEC |
|---|---|---|---|---|---|---|---|
| Sale | 12,333 | $14.20 | $175K | 2,459,690 | 7/17/2026 Filed: 7/16/2026 | Filing → | |
| Sale | 82,457 | $14.39 | $1.19M | 2,472,023 | 7/16/2026 Filed: 7/16/2026 | Filing → | |
| Sale | 114,292 | $14.17 | $1.62M | 2,554,480 | 7/15/2026 Filed: 7/13/2026 | Filing → | |
| Sale | 37,701 | $14.06 | $530K | 2,668,772 | 7/14/2026 Filed: 7/13/2026 | Filing → | |
| Sale | 9,496 | $14.05 | $133K | 2,706,473 | 7/13/2026 Filed: 7/13/2026 | Filing → | |
| Sale | 26,467 | $14.07 | $372K | 2,715,969 | 7/7/2026 Filed: 7/6/2026 | Filing → | |
| Sale | 17,254 | $14.01 | $242K | 2,742,436 | 7/6/2026 Filed: 7/6/2026 | Filing → | |
| Sale | 96,000 | $12.90 | $1.24M | 2,759,690 | 7/1/2026 Filed: 7/1/2026 | Filing → | |
| Sale | 24,000 | $10.01 | $240K | 2,855,690 | 6/16/2026 Filed: 6/16/2026 | Filing → | |
| Sale | 26,739 | $10.00 | $267K | 2,891,690 | 4/29/2026 Filed: 4/27/2026 | Filing → | |
| Sale | 6,565 | $10.00 | $66K | 2,918,429 | 4/28/2026 Filed: 4/27/2026 | Filing → | |
| Sale | 33,663 | $9.99 | $336K | 2,924,994 | 4/27/2026 Filed: 4/27/2026 | Filing → | |
| Sale | 4,000 | $9.88 | $40K | 2,958,657 | 4/22/2026 Filed: 4/22/2026 | Filing → | |
| Sale | 16,047 | $10.08 | $162K | 2,962,657 | 4/21/2026 Filed: 4/22/2026 | Filing → | |
| Sale | 28,543 | $10.06 | $287K | 2,978,704 | 4/20/2026 Filed: 4/22/2026 | Filing → | |
| Sale | 4,000 | $9.68 | $39K | 3,007,247 | 4/15/2026 Filed: 4/13/2026 | Filing → | |
| Sale | 4,000 | $9.47 | $38K | 3,011,247 | 4/14/2026 Filed: 4/13/2026 | Filing → | |
| Sale | 4,000 | $9.07 | $36K | 3,015,247 | 4/13/2026 Filed: 4/13/2026 | Filing → | |
| Sale | 4,000 | $9.78 | $39K | 3,019,247 | 4/8/2026 Filed: 4/6/2026 | Filing → | |
| Sale | 4,000 | $9.46 | $38K | 3,023,247 | 4/7/2026 Filed: 4/6/2026 | Filing → |
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