American Express Insider Monique Herena Sold $11.7M in AXP Stock at Rising Prices

Monique Herena, an insider at American Express (AXP), has sold $11.7 million across 45 insider transactions with zero purchases. Her selling captures AXP's multi-year rally: $152/share in 2023, $208 in 2024, $287 in late 2024, and $326 in September 2025.

The Numbers

Metric	Value
Career Sell Value	$11.7M
Career Buy Value	$0
Total Transactions	45
Last Transaction	2026-02-01
Shares Remaining	12,266

Recent Activity

Date	Type	Shares	Price	Est. Value
2025-09-03	Sell	8,695	$325.8800	$2.8M
2024-11-07	Sell	1,300	$287.7000	$374K
2024-02-08	Sell	11,242	$208.4100	$2.3M
2023-05-19	Sell	22,841	$152.8400	$3.5M

Herena's September 2025 sale of 8,695 shares at $325.88 was her largest single-transaction yield at $2.8M. The ascending price trajectory across each annual sale shows her 10b5-1 plan executing through a period of exceptional stock performance. With 12,266 shares remaining (~$4M), she's reduced but not eliminated her AXP exposure.

What It Means

Herena's selling at $152→$208→$287→$326 is a case study in how 10b5-1 plans benefit from strong stock performance. Each sale was executed at progressively higher prices, yet the steady selling pace suggests time-based rather than price-based triggers. The $11.7M career total across just 45 transactions indicates larger, less frequent block sales compared to the rapid-fire pattern seen at other companies.

For American Express investors, Herena's 12,266 remaining shares contrasts with colleague Douglas Buckminster's complete exit to zero. Two different insiders, two different retention levels — but both net sellers. AXP's premium card strategy and affluent consumer base continue to drive results, though insiders are clearly choosing to diversify away from concentrated positions.

What to Watch

• Whether Herena's next sale continues the rising-price trajectory above $326
• American Express Q1 2026 card spending and credit quality metrics
• Comparison between Herena's retained position vs other AXP insiders
• Any new equity grants that replenish her sellable position