American Express Insider Monique Herena Sold $11.7M in AXP Stock at Rising Prices
Monique Herena of American Express sold $11.7M across 45 transactions, with each successive sale at higher prices — $152 to $287 to $326 — capturing AXP's multi-year rally.
Monique Herena, an insider at American Express (AXP), has sold $11.7 million across 45 insider transactions with zero purchases. Her selling captures AXP's multi-year rally: $152/share in 2023, $208 in 2024, $287 in late 2024, and $326 in September 2025.
The Numbers
| Metric | Value |
|---|---|
| Career Sell Value | $11.7M |
| Career Buy Value | $0 |
| Total Transactions | 45 |
| Last Transaction | 2026-02-01 |
| Shares Remaining | 12,266 |
Recent Activity
| Date | Type | Shares | Price | Est. Value |
|---|---|---|---|---|
| 2025-09-03 | Sell | 8,695 | $325.8800 | $2.8M |
| 2024-11-07 | Sell | 1,300 | $287.7000 | $374K |
| 2024-02-08 | Sell | 11,242 | $208.4100 | $2.3M |
| 2023-05-19 | Sell | 22,841 | $152.8400 | $3.5M |
Herena's September 2025 sale of 8,695 shares at $325.88 was her largest single-transaction yield at $2.8M. The ascending price trajectory across each annual sale shows her 10b5-1 plan executing through a period of exceptional stock performance. With 12,266 shares remaining (~$4M), she's reduced but not eliminated her AXP exposure.
What It Means
Herena's selling at $152→$208→$287→$326 is a case study in how 10b5-1 plans benefit from strong stock performance. Each sale was executed at progressively higher prices, yet the steady selling pace suggests time-based rather than price-based triggers. The $11.7M career total across just 45 transactions indicates larger, less frequent block sales compared to the rapid-fire pattern seen at other companies.
For American Express investors, Herena's 12,266 remaining shares contrasts with colleague Douglas Buckminster's complete exit to zero. Two different insiders, two different retention levels — but both net sellers. AXP's premium card strategy and affluent consumer base continue to drive results, though insiders are clearly choosing to diversify away from concentrated positions.
What to Watch
- Whether Herena's next sale continues the rising-price trajectory above $326
- American Express Q1 2026 card spending and credit quality metrics
- Comparison between Herena's retained position vs other AXP insiders
- Any new equity grants that replenish her sellable position
Breaking News Editor at 13F Insight. First to report on major SEC filings, institutional moves, and regulatory developments.
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