Lululemon Insider Celeste Burgoyne Has Sold $39.9M in LULU Stock Over 171 Transactions
Celeste Burgoyne of lululemon has sold $39.9M across 171 insider transactions. December 2025 sales of $2.8M at ~$204/share came after the stock fell 50% from its 2023 highs.
Celeste Burgoyne, an insider at lululemon athletica (LULU), has sold $39.9 million in company stock across 171 transactions with zero career purchases. Her December 2025 sales totaling $2.8M at ~$204/share came after LULU dropped over 50% from its 2023 peak above $500.
The Numbers
| Metric | Value |
|---|---|
| Career Sell Value | $39.9M |
| Career Buy Value | $0 |
| Total Transactions | 171 |
| Last Transaction | 2026-02-01 |
| Shares Remaining | 5,318 |
Recent Activity
| Date | Type | Shares | Price | Est. Value |
|---|---|---|---|---|
| 2025-12-16 | Sell | 11,605 | $204.0800 | $2.4M |
| 2025-12-16 | Sell | 1,906 | $203.4800 | $388K |
| 2025-03-31 | Exercise | 9,286 | N/A | $0 |
| 2025-03-31 | Exercise | 9,286 | N/A | $0 |
Burgoyne's December 2025 selling at ~$204 is notable because it occurred well below lululemon's all-time highs. The 13,511 shares sold in two transactions suggest a planned disposition rather than panic selling. Her remaining 5,318 shares represent a modest position for a longtime insider at a $25B+ athletic apparel company.
What It Means
Burgoyne's $39.9M in career sales spans lululemon's transformation from a premium yoga brand into a global athletic apparel powerhouse. With 171 transactions and zero purchases, the pattern is pure compensation monetization. The December 2025 sales at ~$204 — roughly 60% below the 2023 peak — suggest her selling is time-driven rather than price-driven.
For LULU investors, the remaining 5,318 shares (~$1.1M at current prices) represents minimal skin in the game for a senior insider. Lululemon faces headwinds from slowing North American growth and intensifying competition from Alo Yoga and Vuori. An insider steadily reducing their position during a prolonged stock decline adds to the cautious signal, even if the selling is pre-programmed.
What to Watch
- Whether Burgoyne continues selling her remaining 5,318-share position in 2026
- Lululemon's international expansion metrics, particularly China growth rates
- Q4 2025 earnings and management guidance for comparable store sales
- Other LULU insiders' activity — is Burgoyne alone in selling at these depressed levels?
Breaking News Editor at 13F Insight. First to report on major SEC filings, institutional moves, and regulatory developments.
More from Alex →