Google Co-Founder Larry Page Has Sold $11.5 Billion in GOOG Stock Across 12,019 Transactions
Larry Page, co-founder of Google and former CEO of Alphabet, filed 12,019 insider transactions totaling $11.5 billion in GOOG sales before his last filing in April 2022.
Larry Page, co-founder of Google (GOOG) and former CEO of Alphabet, filed 12,019 insider transactions totaling $11.5 billion in career stock sales. His last filing came on April 19, 2022, when he sold shares at prices above $2,600 — just before the 2022 tech selloff.
The Numbers
| Metric | Value |
|---|---|
| Career Sell Value | $11.48B |
| Total Transactions | 12,019 |
| Last Transaction | 2022-04-19 |
| Shares Remaining | 19,513,614 |
Recent Activity
| Date | Type | Shares | Price | Est. Value |
|---|---|---|---|---|
| 2022-04-19 | Sell | 100 | $2,617.15 | $261,715 |
| 2022-04-19 | Sell | 100 | $2,615.65 | $261,565 |
| 2022-04-19 | Sell | 256 | $2,612.86 | $668,892 |
| 2022-04-19 | Sell | 400 | $2,611.44 | $1,044,575 |
| 2022-04-19 | Sell | 700 | $2,609.39 | $1,826,575 |
Page's final day of selling on April 19, 2022 included at least 10 separate lot executions at prices between $2,601 and $2,617. The micro-lot pattern — as few as 100 shares per fill — is characteristic of 10b5-1 automated plan execution. At the time, GOOG was trading near its all-time high before falling over 40% later that year.
What It Means
Page co-founded Google in 1998 with Sergey Brin and served as CEO until 2001, when Eric Schmidt took over. Page returned as CEO in 2011 before stepping back again when Alphabet was created in 2015, eventually handing the reins to Sundar Pichai in 2019. Despite stepping away from day-to-day operations, Page remained on Alphabet's board.
Among Google insiders, Page's $11.5 billion in sales is second only to Brin's $25.3 billion, and more than double Schmidt's $5.5 billion. Yet with 19.5 million shares still held as of his last filing — worth approximately $5.9 billion at today's ~$305 prices — Page retains one of the largest individual positions in Alphabet. His silence since April 2022 (no new filings) suggests he may have completed his 10b5-1 plan and not initiated a new one.
What to Watch
- Whether Page files new Form 4s in 2026 — his 3+ year filing silence is unusual for a board member with a multi-billion dollar position
- Alphabet's stock split-adjusted performance since Page's last sale at the equivalent of ~$130 per split-adjusted share
- Page's investments in Kitty Hawk (flying cars) and other ventures funded by GOOG sales proceeds
- Comparison with Brin, who continued selling through 2025, suggesting different liquidation strategies between the co-founders
Related Research
Explore all researchWhile Bank of America cut SPY by 55% and Goldman Sachs slashed it by $11B, Wells Fargo went the other direction — increasing its SPY stake by 75.5% to $19.7B. The 4th-largest U.S. bank also made SPY its #1 holding, cut small caps 21%, and loaded $11.4B into QQQ.
Mar 4, 2026
Ameriprise Financial's 11,224-position portfolio has the lowest top-5 concentration of any mega-filer at 14.8%. Netflix shares surged 943%, confirming an institutional consensus trade across $2.7 trillion in combined AUM. Salesforce built 82%.
Mar 6, 2026
Canada's largest bank filed a U.S. 13F with 29,036 positions, three S&P 500 ETFs in its top 5, $12.5B of its own stock (RY), and $11.9B of competitor Toronto-Dominion. Netflix shares surged 893% in one quarter.
Mar 6, 2026
GROUPAMA ASSET MANAGMENT's Q4 filing shows a dramatic AUM jump versus Q3 and a broad position reset centered on U.S. mega-cap tech.
Mar 6, 2026
The second Capital Group division to file a massive Netflix build in Q4 2025. Capital Research Global also doubled its Applied Materials position, holds $26B in Eli Lilly, and opened a $1B position in MicroStrategy — the Bitcoin proxy.
Mar 6, 2026