Yelp CEO Jeremy Stoppelman Has Sold $219M in Stock — and Now Holds Zero Shares

Jeremy Stoppelman, co-founder and CEO of Yelp (YELP), has sold $219.4 million in company stock across 556 transactions — and now holds zero shares.

The Numbers

Metric	Value
Career Sell Value	$219.4M
Career Buy Value	$0
Total Transactions	556
Last Transaction	2026-02-02
Shares Remaining	0

Recent Activity

Date	Type	Shares	Price	Est. Value
2026-02-05	Sell	6,200	$24.1961	$150K
2026-02-04	Sell	600	$25.3700	$15K

Stoppelman's most recent sales in early February 2026 followed a consistent exercise-and-sell pattern: options exercised at ~$20.47 per share were immediately sold at market prices around $24–$25, netting roughly $150K–$728K per batch.

What It Means

Stoppelman co-founded Yelp in 2004 and has served as CEO since inception. His systematic disposal of all equity — 556 transactions over his career — represents one of the most complete insider exits among active tech CEOs. The exercise-and-sell cadence suggests a pre-arranged 10b5-1 trading plan rather than discretionary selling.

For investors, a CEO holding zero shares in his own company is a notable signal. While 10b5-1 plans are routine, the totality of the exit — $219.4M with nothing retained — raises questions about long-term conviction. YELP shares have underperformed the broader market, and Stoppelman's complete divestiture adds to the bearish optics.

What to Watch

• Whether Stoppelman receives new equity grants to rebuild his stake
• YELP share price reaction to zero-share CEO disclosure
• Any changes to Stoppelman's employment agreement or role
• Upcoming YELP earnings for business fundamentals context