Yelp CEO Jeremy Stoppelman Has Sold $219M in Stock — and Now Holds Zero Shares
Yelp co-founder and CEO Jeremy Stoppelman has sold $219.4M in YELP stock across 556 transactions, exiting his position entirely with zero shares remaining.
Jeremy Stoppelman, co-founder and CEO of Yelp (YELP), has sold $219.4 million in company stock across 556 transactions — and now holds zero shares.
The Numbers
| Metric | Value |
|---|---|
| Career Sell Value | $219.4M |
| Career Buy Value | $0 |
| Total Transactions | 556 |
| Last Transaction | 2026-02-02 |
| Shares Remaining | 0 |
Recent Activity
| Date | Type | Shares | Price | Est. Value |
|---|---|---|---|---|
| 2026-02-05 | Sell | 6,200 | $24.1961 | $150K |
| 2026-02-04 | Sell | 600 | $25.3700 | $15K |
Stoppelman's most recent sales in early February 2026 followed a consistent exercise-and-sell pattern: options exercised at ~$20.47 per share were immediately sold at market prices around $24–$25, netting roughly $150K–$728K per batch.
What It Means
Stoppelman co-founded Yelp in 2004 and has served as CEO since inception. His systematic disposal of all equity — 556 transactions over his career — represents one of the most complete insider exits among active tech CEOs. The exercise-and-sell cadence suggests a pre-arranged 10b5-1 trading plan rather than discretionary selling.
For investors, a CEO holding zero shares in his own company is a notable signal. While 10b5-1 plans are routine, the totality of the exit — $219.4M with nothing retained — raises questions about long-term conviction. YELP shares have underperformed the broader market, and Stoppelman's complete divestiture adds to the bearish optics.
What to Watch
- Whether Stoppelman receives new equity grants to rebuild his stake
- YELP share price reaction to zero-share CEO disclosure
- Any changes to Stoppelman's employment agreement or role
- Upcoming YELP earnings for business fundamentals context
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