Rhumbline Advisers Q4 2025: $123B Giant Orchestrates Massive Netflix and ServiceNow Expansion

Marcus Chen

Rhumbline Advisers reported a dramatic AUM surge to $123 billion in its Q4 2025 filing, highlighted by an 872% jump in its Netflix position.

Rhumbline Advisers Q4 2025: $123B Giant Orchestrates Massive Netflix and ServiceNow Expansion

Rhumbline Advisers has revealed a spectacular transformation in its Q4 2025 13F filing. The Boston-based asset manager reported a massive surge in canonical AUM, climbing to $123.69 billion. Headlining this growth was an aggressive rotation into high-growth software and media, marked by an 872% increase in Netflix (NFLX) holdings and a 386% boost to its ServiceNow (NOW) position.

Rhumbline Advisers Top Holdings — 2025Q4 ($M)

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The Institutional Netflix Wave: 872% Position Jump

Rhumbline's accumulation of Netflix mirrors a broader institutional trend seen among mega-filers this quarter. The firm increased its share count from 770,000 to over 7.53 million shares, a position now valued at $705 million. This move suggests a high-conviction bet on the streaming leader's dominant content library and its expanding advertising ecosystem.

Complementing the Netflix trade, Rhumbline also orchestrated a 386% expansion of its ServiceNow (NOW) stake, adding nearly $280 million in value. These tactical shifts indicate a rotation from diversified indexing toward concentrated bets on enterprise efficiency and digital media scale.

Core Anchors: NVDA and AAPL Maintain Dominance

Despite the aggressive rotation, Rhumbline remains anchored by its core holdings in NVIDIA (NVDA) and Apple (AAPL). NVIDIA remains the portfolio's top individual bet at $7.91 billion (7.3% of the reported holdings value), while Apple follows closely at $7.21 billion.

Ticker Company Value ($B) Change
NVDA NVIDIA CORPORATION $7.91 Held Flat
AAPL APPLE INC $7.21 Held Flat
NFLX NETFLIX INC $0.71 +872%
NOW SERVICENOW INC $0.28 +386%

Key Facts: Rhumbline Advisers Q4 2025 Filing

  • Canonical AUM: $123.69B
  • WhaleScore: 70.50
  • Top-1 Concentration: 7.3% (NVDA)
  • AUM Growth (QoQ): Surge from $0.12B (likely reporting consolidation)

For a detailed breakdown of all 4,187 positions, visit the full Rhumbline Advisers Portfolio Profile.

What to Watch Next

  • Reporting Consolidation Impact: Watch for Q1 2026 filings to see if Rhumbline maintains this new $120B+ scale or if further consolidation is underway.
  • Netflix Ad-Tier Performance: Will Rhumbline's massive bet pay off as Netflix rolls out its global ad-tier expansions?
  • AI Integration conviction: Monitor the firm's NVDA and AVGO positions for any signs of profit-taking in early 2026.
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