THE TRADE DESK INC

About

The Trade Desk is an independent advertising technology company that operates a cloud-based demand-side platform enabling agencies and brands to buy programmatic digital advertising across display, video, audio, mobile, connected TV and digital-out-of-home channels via real-time bidding. It emphasizes data-driven targeting, measurement and identity solutions to help advertisers navigate cookie deprecation, capitalizing on the rapid growth of connected TV while positioning itself as a neutral, analytics-focused partner competing with walled gardens and other DSPs.