13F Insight
DOSSIER · 13F Holders · Q1 2026Most-boughtAI cap-ex
PRPL

PURPLE INNOVATION INC

74 institutions still hold PURPLE INNOVATION INC as of Q1 2026. Tracked across SEC 13F-HR filings, with insider and 13D/G activity surfaced alongside.

CUSIP 74640Y106·74 13F holders·last filed Mar 31, 2026
Market cap
—
▼ 4.6%
vs prior quarter
13F value held
$41M
63.0% inst. owned
of float
Holders
74
-116 QoQ
filers reporting
Activity
+47 / −77
+746 added · −727 reduced
this quarter
Concentration
75.30%
Coliseum Capital Management, LLC #1
top holder share
AI Holders Summary · Q1 2026

74 institutions reported PRPL in Q1 2026. Coliseum Capital Management, LLC leads at 75.3% of the visible book. -116 net institutions QoQ — distribution reading.

Top holders

Sorted by position value. Source: SEC EDGAR 13F-HR filings.

#HolderValueShares% port.Quarter
01
Coliseum Capital Management, LLC
CIK 0001409751
$31M46.9M2.54%Q1 202602
WASATCH ADVISORS LP
CIK 0000814133
$3M5.1M0.02%Q1 202603
VANGUARD CAPITAL MANAGEMENT LLC
CIK 0002100119· Index
$1M2.3M0.00%Q1 202604
BlackRock, Inc.
CIK 0002012383
$691,2671.0M0.00%Q1 202605
MILLENNIUM MANAGEMENT LLC
CIK 0001273087
$561,209849K0.00%Q1 202606
Dynamic Advisor Solutions LLC
CIK 0001599747
$497,355752K0.02%Q1 202607
RENAISSANCE TECHNOLOGIES LLC
CIK 0001037389
$448,065678K0.00%Q1 202608
GEODE CAPITAL MANAGEMENT, LLC
CIK 0001214717· Index
$447,128676K0.00%Q1 202609
Invenomic Capital Management LP
CIK 0001769456
$432,009626K0.02%Q4 202510
JACOBS LEVY EQUITY MANAGEMENT, INC
CIK 0000884414
$402,129608K0.00%Q1 202611
Anson Funds Management LP
CIK 0001491072
$396,720600K0.02%Q1 202612
JPMORGAN CHASE & CO
CIK 0000019617
$213,087329K0.00%Q1 202613
VANGUARD FIDUCIARY TRUST CO
CIK 0000933478· Index
$203,932309K0.00%Q1 202614
Crumly & Associates Inc.
CIK 0001759578
$193,112292K0.04%Q1 202615
CHARLES SCHWAB INVESTMENT MANAGEMENT INC
CIK 0000884546· Index
$189,772287K0.00%Q1 202616
Stratos Wealth Partners, LTD.
CIK 0001612865
$180,614273K0.00%Q1 202617
STATE STREET CORP
CIK 0000093751
$171,805260K0.00%Q1 202618
TUDOR INVESTMENT CORP ET AL
CIK 0000923093
$99,609151K0.00%Q1 202619
GOLDMAN SACHS GROUP INC
CIK 0000886982
$96,718146K0.00%Q1 202620
CITADEL ADVISORS LLC
CIK 0001423053
$91,727133K0.00%Q4 2025
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