DOSSIER · 13F-HR · Q4 2025

Prentice Capital Management, LP

$63M in tracked AUM across 25 positions as of Q4 2025.

PC
CIK 0001326150 · last filed Dec 31, 2025
Total AUM
$63M
as of Q4 2025
Holdings
25
positions
Whale Score
54
54
tracked
Activity
no data
changes this Q
AI Analysis · Q4 2025
Comprehensive Analysis of Prentice Capital Management, LP 13F Filing
Portfolio Overview

Prentice Capital Management, LP reported a significant contraction in portfolio size for the quarter ended September 30, 2025. The total portfolio value decreased by 36.6%, dropping from $60.02 million to $38.05 million. This reduction was driven not only by potential market depreciation but also by a substantial reduction in the number of holdings. The firm narrowed its focus from a broader list of nam...

Key Holdings

The portfolio is dominated by "story stocks" and companies that have experienced significant drawdowns from their historical highs, suggesting a focus on turnaround or recovery scenarios.

  • SNAP Inc. (SNAP): Remaining the largest position at 23.93% ($9.10M), Prentice Capital increased its stake by 41.7%. This indicates strong conviction in the social media giant despite its volatility.
  • Peloton Interactive Inc. (PTON): The second-largest holding (18.09%) saw the largest absolute capital injection during the quarter. The firm added $2.93 million (+34.3%), signaling a belief that the connected fitness company is stabilizing or undervalued.
  • NextNav Inc. (NN): A unique positioning in the portfolio, this healthcare/tech hybrid holds the third spot at 16.64%. While the position size increased slightly (+2.5%), it remains a core anchor.
  • Compass Inc. (COMP) & Frontier Group Holdings (ULCC): These positions saw massive percentage increases of 594.2% and 596.1%, respectively. While the dollar amounts added ($2.47M and $2.06M) were smaller than the top two, the aggressive accumulation suggests these are high-beta plays on the real estate recovery and travel demand.

Quarter at a glance — Q4 2025

Position-change comparison pending.

No quarter-over-quarter changes available.

Top 10 holdings

By portfolio weight as of Q4 2025.

#HoldingValueSharesWeight
01
SNAP
SNAP INC
$9M1.1M13.9%
02
GRPN
GROUPON INC
$9M498K13.8%
03
NN
NEXTNAV INC
$8M508K13.3%
04
JBLU
JETBLUE AWYS CORP
$7M1.5M10.6%
05
PTON
PELOTON INTERACTIVE INC
$3M558K5.4%
06
COTY
COTY INC
$3M1.1M5.4%
07
OPEN
OPENDOOR TECHNOLOGIES INC
$3M553K5.1%
08
GPRO
GOPRO INC
$3M1.9M4.2%
09
ULCC
FRONTIER GROUP HLDGS INC
$2M530K3.9%
10
CALY
TOPGOLF CALLAWAY BRANDS CORP
$2M196K3.6%

Filing history

2025Q4Dec 31
$63M 66.8%
25 positionsView →
2025Q3Sep 30
$38M 36.6%
12 positionsView →
2025Q2Jun 30
$60M 93.9%
31 positionsLocked
2025Q1Mar 31
$31M 46.7%
17 positionsLocked
2024Q4Dec 31
$58M 28.8%
22 positionsLocked
2024Q3Sep 30
$45M 6.0%
27 positionsLocked
2024Q2Jun 30
$43M 0.9%
22 positionsLocked
2024Q1Mar 31
$42M 2.1%
21 positionsLocked
2023Q4Dec 31
$43M 32.3%
21 positionsLocked
2023Q3Sep 30
$33M 3.8%
20 positionsLocked
2023Q2Jun 30
$31M 32.8%
21 positionsLocked
2023Q1Mar 31
$47M 49.2%
24 positionsLocked
Showing 12 of 49